Alan Kelly
Ceist:149. Deputy Alan Kelly asked the Taoiseach if he will report on the advertising spend and initiatives promoted by his Department in 2021 to date; and the plans in place for the rest of the year. [26237/21]
Amharc ar fhreagraTuesday, 18 May 2021
Ceisteanna (149)
Freagraí scríofa
Below is a table detailing the figures requested by the Deputy.
Since March of 2020, my Department has co-ordinated the communications strategy for the whole-of-government response to the pandemic that ensures maximum clarity for citizens, businesses and our wider community.
There have been 48 public information campaigns to date, and each campaign was advertised using a combination of National Press, Regional Press, Radio, Digital Display, Social Media, TV and Online Video.
The centralised approach adopted is helping to ensure effectiveness of advertising spend and consistency and amplification of the public health messaging across the various public awareness campaigns and to those hard to reach audiences. The campaigns play a vital role in communicating the various strands of the pandemic.
There will continue to be expenditure on public information notices and campaigns as needed as we move through the recovery phase, with a focus on continuing to manage the virus, implement the vaccination programme and support our citizens:
|
Covid Campaign: |
Total |
|
Reinforcing Public Health Messaging Nationwide |
€726 |
|
Nationwide Level 5 (continuation Nov 2020 ) |
€9,833 |
|
#Safe Christmas Phase 1 |
€843,645 |
|
#Antiviral phase 1 |
€76,835 |
|
#SafeChristmas P2 - (Christmas week) |
€480,963 |
|
#SafeChristmas P3 - Gathering/Dinner |
€388,420 |
|
Christmas transition to Level 5 |
€227,134 |
|
Dec/Jan return to full Level 5 |
€426,585 |
|
January Additional Level 5 measures |
€607,983 |
|
#Antiviral maintenance campaign |
€33,832 |
|
Stay at home - Do the Right Thing |
€17,895 |
|
Calendar |
€42,165 |
|
Stay the Course - Do the Right Thing |
€145,544 |
|
Reopening of Schools Spring 2021 |
€21,229 |
|
#Antiviral phase 2 - Real Stories |
€98,656 |
|
How it started |
€143,666 |
|
Avoid the Surge |
€6,076 |
|
Stay Local for April |
€14,262 |
|
Campaign material produced but not used in promoted campaigns |
€4,256 |
|
Non-Covid advertising spend : |
|
|
Future of Media Commission |
€20,264 |
|
Budget 2021 |
€1,617 |