Dáil Éireann Debate, Thursday - 17 June 2021
181. Deputy Alan Kelly asked the Minister for the Environment, Climate and Communications the amount his Department has spent on social media content production since the beginning of January 2021 until 12 June 2021; and if he will make a statement on the matter. [32629/21]
Amharc ar fhreagraMy Department is committed to providing the highest standard of communications, stakeholder engagement, and open and transparent dialogue in order to inform policy making and enhance our services for citizens. Our communications approach is designed to enhance our reputation and build trust through collaboration and engagement. Social media is a critical tool in achieving these objectives, and we place a high value on ensuring that our social media channels are actively engaging with citizens on issues that are important to them. The Communications and Media Relations Division of my Department is responsible for managing my Department’s social media accounts on Twitter, LinkedIn, Facebook, Instagram and YouTube. Given the high value my Department places on communications and public engagement, resources for our Communications and Media Relations Division have increased over the last two years, with the addition of staff with design, videography and content creation skills. This has increased capacity to create content in-house for all social channels. Despite this increased capacity, there is still a need to procure external services in video production and content creation for certain campaigns and, in this regard, a total of €738 was spent on content production costs for social media for the period specified in the Question.
