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Departmental Advertising

Dáil Éireann Debate, Tuesday - 30 November 2021

Tuesday, 30 November 2021

Ceisteanna (25)

Peadar Tóibín

Ceist:

25. Deputy Peadar Tóibín asked the Taoiseach if he will provide a detailed breakdown on the moneys spent on online advertising by his Department since he took office; and the specific campaigns that the moneys were spent on. [56152/21]

Amharc ar fhreagra

Freagraí scríofa

Since taking up Office in June last year, my Department has spent €1,520,189 in online advertising. €1,507,897 of this spend has been on the Government’s coordinated approach on 32 COVID-19 public information Campaigns.

Included with the answer is a table with a detailed breakdown of campaign online costs since June 2020 as requested by the Deputy.

Campaign:

Online Advertising

Phase 4 Reopening - July Delay

€11,140

July Jobs Stimulus

€137,732

Dublin/Limerick High incidence awareness

€10,679

Living with COVID (Announcement, Framework & Household booklet)

€131,091

Donegal Level 3 (Sept)

€4,110

Reinforcing Public Health Messaging Nationwide

€42,777

Nationwide Level 3 (Oct)

€12,243

3 Counties L4 / National L3 update

€3,821

Nationwide Level 5 (Oct)

€24,111

Keep Well - Community Wellbeing

€94,119

#Antiviral

€55,829

#Safe Christmas Phase 1

€108,765

#SafeChristmas P2 - (Christmas week)

€46,418

#SafeChristmas P3 - Gathering/Dinner

€59,351

Christmas transition to Level 5

€79,512

Dec/Jan return to full Level 5

€61,058

January Additional Level 5 measures

€65,879

Stay at home - Do the Right Thing

€17,894

Stay the Course - Do the Right Thing

€17,998

Reopening of Schools Spring 2021

€80,986

How it started

€11,999

Avoid the Surge

€9,999

30th March Announcement

€58,941

Antiviral Phase 2 - Real Stories part 2

€17,276

Stay Local for April

€19,999

Stay Local for April update

€6,875

Recovery Plan Summer - May

€100,313

Economic Recovery Plan

€30,514

Recovery Plan Summer - June

€76,700

Recovery Plan Summer - July

€31,268

Maintain Progress - August 2021

€9,116

Reframing the Challenge

€69,382

Future of Media Commission public consultation

€12,292

TOTAL Costs

€1,520,189

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