Since taking up Office in June last year, my Department has spent €1,520,189 in online advertising. €1,507,897 of this spend has been on the Government’s coordinated approach on 32 COVID-19 public information Campaigns.
Included with the answer is a table with a detailed breakdown of campaign online costs since June 2020 as requested by the Deputy.
Campaign:
|
Online Advertising
|
Phase 4 Reopening - July Delay
|
€11,140
|
July Jobs Stimulus
|
€137,732
|
Dublin/Limerick High incidence awareness
|
€10,679
|
Living with COVID (Announcement, Framework & Household booklet)
|
€131,091
|
Donegal Level 3 (Sept)
|
€4,110
|
Reinforcing Public Health Messaging Nationwide
|
€42,777
|
Nationwide Level 3 (Oct)
|
€12,243
|
3 Counties L4 / National L3 update
|
€3,821
|
Nationwide Level 5 (Oct)
|
€24,111
|
Keep Well - Community Wellbeing
|
€94,119
|
#Antiviral
|
€55,829
|
#Safe Christmas Phase 1
|
€108,765
|
#SafeChristmas P2 - (Christmas week)
|
€46,418
|
#SafeChristmas P3 - Gathering/Dinner
|
€59,351
|
Christmas transition to Level 5
|
€79,512
|
Dec/Jan return to full Level 5
|
€61,058
|
January Additional Level 5 measures
|
€65,879
|
Stay at home - Do the Right Thing
|
€17,894
|
Stay the Course - Do the Right Thing
|
€17,998
|
Reopening of Schools Spring 2021
|
€80,986
|
How it started
|
€11,999
|
Avoid the Surge
|
€9,999
|
30th March Announcement
|
€58,941
|
Antiviral Phase 2 - Real Stories part 2
|
€17,276
|
Stay Local for April
|
€19,999
|
Stay Local for April update
|
€6,875
|
Recovery Plan Summer - May
|
€100,313
|
Economic Recovery Plan
|
€30,514
|
Recovery Plan Summer - June
|
€76,700
|
Recovery Plan Summer - July
|
€31,268
|
Maintain Progress - August 2021
|
€9,116
|
Reframing the Challenge
|
€69,382
|
Future of Media Commission public consultation
|
€12,292
|
TOTAL Costs
|
€1,520,189
|