Dáil Éireann Debate, Thursday - 8 September 2022
496. Deputy Sean Sherlock asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the amount her Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform, in tabular form. [43383/22]
Amharc ar fhreagraThe amount spent on the Department’s social media platforms, and the campaigns per platform, between 1 January 2021 and 31 August 2022 are set out in the table below.
|
- |
2021 € |
2022 (to 31/08) € |
|
Amount Dept spent advertising on social media |
7,379.40 |
12,945.70 |
|
Platforms / Campaigns |
|
|
|
|
|
|
|
o Major Sports Events Consultation |
|
600 |
|
o Creative Ireland Programme |
|
188 |
|
o Cruinniú na nÓg |
|
200 |
|
o Seoda online festival |
|
179.44 |
|
- Twitter Total |
|
1,167.44 |
|
|
|
|
|
o Major Sports Events Consultation |
|
79.84 |
|
o Cruinniú na nÓg |
2,971 |
2,473 |
|
- Facebook total |
2,971 |
2,552.84 |
|
- TikTok |
|
|
|
o Cruinniú na nÓg |
1,322 |
1,673 |
|
- TikTok Total |
1,322 |
1,673 |
|
- YouTube |
|
|
|
o Cruinniú na nÓg |
2,417 |
2,011 |
|
o Creative Ireland Programme |
|
208 |
|
o Seoda online festival |
|
322.42 |
|
- YouTube total |
2,417 |
2,541.42 |
|
|
|
|
|
o Cruinniú na nÓg |
|
50 |
|
- Instagram total |
|
50 |
|
- Snapchat |
|
|
|
o Cruinniú na nÓg |
|
1,231 |
|
- Snapchat total |
|
1,231 |
|
- Spotify |
|
|
|
o Cruinniú na nÓg |
|
3,525 |
|
- Spotify total |
|
3,525 |
|
Plus – aggregated platform campaigns |
|
|
|
- Twitter/Facebook/Instagram |
|
|
|
o Creative Youth |
458 |
|
|
Facebook/Instagram |
|
|
|
o Seoda online festival |
211.40 |
205 |
