The realisation of new markets and outlets for Irish food produce is primarily a matter for the industry itself. The role of An Bord Bia is to promote, assist and develop the marketing of Irish food and livestock and is not to acquire contracts etc.
The future development of the food industry is dependent on its ability to remain competitive in an increasingly challenging environment. The Government, in recognition of this fact, has provided funding of £48 million under the food marketing initiatives of the National Development Plan 2000 – 2006. This funding will be administered by An Bord Bia and is intended to enhance the competitiveness and innovative capabilities of the industry. Part of the funding will be used towards the marketing finance programme which is designed to assist small companies in developing their marketing capabilities.