The purpose of the Tourist Traffic Bill, 1998, is to increase the statutory limit on the aggregate amount of Exchequer grant-in-aid which may be paid to Bord Fáilte Éireann to support tourism capital development works which are non-accommodation related in nature. Funding for this purpose is provided to Bord Fáilte under subhead B2 of my Department's Vote.
At the outset I should say that provision for this statutory limit was first introduced under section 2 of the Tourist Traffic Act, 1975, and most recently amended by the Tourist Traffic Act, 1995, which increased the limit to £22 million. Taking account of the 1998 subhead B2 Estimate, this limit is set to be exceeded before the end of this year. The Bill proposes that the limit be increased to £50 million to enable continued payments to the end of the year and in future years.
I want to make it clear that the Bill does not imply any commitment to provide funding at any particular level nor does it commit either the Government or the Oireachtas to any financial commitments, including the continuation of any particular grant scheme. The provision of capital funding to Bord Fáilte will, as always, be considered on a yearly basis in the annual Estimates exercise and the budget. In this context, Senators will be aware of recent proposals in the 1999 Estimates to provide an additional £8.5 million over the next two years to Bord Fáilte for capital expenditure which is covered by this statutory provision.
From the point of view of our economy and the Government's strategy for its development, Bord Fáilte is working with one of Ireland's most important and vibrant economic sectors. Irish tourism has seen a dramatic acceleration of growth over the period 1986 to 1996 after steady growth over the previous 15 years. This growth has now continued consistently for more than a decade and has contributed significantly to the creation of a more mature, dynamic, expanding and profitable economic and business sector. The number of overseas visitors has also increased, growing from 2.4 million in 1988 to more than five million in 1997, a significant increase by any standards.
Tourism is now our second biggest industry, supporting almost 120,000 jobs — that is one in 12 of the workforce — and, when domestic tourism is taken into account, it generates almost £3 billion annually. With economic indicators such as these it is easy to see why tourism has become the vital force in the Irish economy that it is.
The industry generally is performing today at a level of success unprecedented in its history with new records achieved each year in visitor numbers and in the yield in overseas revenue. Figures released by the Central Statistics Office for the first six months of this year confirm that growth in visitor numbers to Ireland from abroad is running ahead of target at almost 11 per cent and the available figures for revenue are up by almost 13 per cent.
Bord Fáilte estimates on tourism revenue over the past number of years show that growth rates have been achieved in all regions of Ireland which are better than international and European annual averages. The continued promotion of a good regional spread and extension of the tourism season are vital elements in our tourism policy, and while it is clear that we cannot direct tourists to areas where they do not wish to go, we can encourage and promote the beauty and quality of facilities and the all round attractiveness of our lesser known regions.
Last year I secured a Supplementary Estimate of £5 million for special international marketing with a specific regional emphasis. Some of these initiatives targeted a range of advertising, publicity and other activities in the area of niche marketing on activities such as angling, golf, equestrian and walking. Another dealt with providing additional funds to integrate and supplement local and regional marketing activity consistent with national destination spend. Advancing the seasonality profile of Irish tourism has also received support with the promotion of early season events such as the national St. Patrick's Day festival.
Industry, working in conjunction with their regional tourism authorities and Bord Fáilte, can put in place sound business strategies to successfully market their facilities. The evidence would suggest that those operators who apply professional marketing practices are winning market share over those that do not. For my part, I will try to ensure — in so far as I can — that the benefits of the continuing record growth in tourism are spread throughout the island as a whole. In this context, Senators may also be aware that this week — this evening in fact — I will be seeking approval, by way of Supplementary Estimate, for a further allocation in 1998 specifically to assist Bord Fáilte's marketing campaigns with a view to maintaining tourism growth and addressing regional spread.
Access both to Ireland and within Ireland is a very important issue. Ireland as a destination, on the western edge of Europe, has access challenges to face and solve. While much has been achieved in this regard by my colleagues in the areas of air, sea and road, it is clear that much remains to be done. For my part, I will continue to pursue with my colleagues in Cabinet the development of more competitive, regular and good access links with a particular emphasis on exploiting the opportunities for expanding access to the regions generally.
The benefits of a vibrant and expanding tourism sector have led to continuing and increased emphasis on the sector as an engine for growth in successive national economic programmes. The results of this have become very evident to anyone who has travelled around the country in recent years. The discerning visitor can now avail of new and disparate tourism infrastructure, such as conference, leisure and all weather facilities which have added a new dimension and quality to the type of tourism product available in Ireland. The scale of private investment which has flowed into tourism over the last decade is also highly evident in the development of hotel facilities and in the upgrading of accommodation and hospitality facilities generally to meet and even exceed international standards.
As we face the remainder of the decade and into the new millennium, the challenge to create further economic growth and employment has never been greater. The targets for our tourism industry are ambitious and ongoing investment in marketing, product development, training and visitor services is vital to maintain growth in the face of increased international competition.
The substantial support of the European Union for the tourism industry over the past ten years now has proved to be a sound investment. Senators may be aware that some time ago my Department produced a draft discussion paper on the development of tourism into the next century in the run up to the negotiations for the next round of EU Structural Funds. Preliminary consultations with the State tourism agencies and the Irish Tourist Industry Confederation have already taken place on these proposals, and indeed on many of their own proposals. The objective of this exercise is to prepare the most persuasive case possible for the continued partnership between the Government, the tourism industry and the EU in the further development of Irish tourism. Tourism has already shown itself as a powerful instrument of regional policy, assisting in raising incomes and providing employment in the more remote and less advantaged regions and my wish is for that to continue.
There can be no doubt that the progress of the peace process and the improved prospect of peace and stability in Northern Ireland will be of substantial benefit to Irish tourism, not only in the British market but in our markets worldwide. Tourism's future requires that the principle of co-operation be at the centre of our policies and marketing decisions as we work together to promote the whole of Ireland in an increasingly competitive marketplace.
There is already much to build on in this regard as there has been significant cross-Border co-operation at both departmental and agency level for some time. At agency level, co-operation between Bord Fáilte and the Northern Ireland Tourist Board, has existed since the 1960s and this has been considerably strengthened and facilitated in recent years by the availability of financial assistance for marketing and product development from both the European Union and the International Fund for Ireland. In addition, there have been regular contacts and co-operation between the two Departments on a range of issues of common interest in the tourism area.
As we approach the new millennium there will be a major focus on the twin issues of economic and monetary union and on finding the right way forward for the industry when the current operational programme for tourism ends. For the tourism industry in particular, the introduction of EMU next January will mean, not only the adapting of our marketing strategies to a new scenario but also the modification of computer technology and the provision of relevant training. With this in mind, a guide to the key issues of EMU for tourism businesses was produced as a co-operative venture between Bord Fáilte, CERT, ITIC and AIB specifically for the tourism industry. This, of course, is in addition to the national EMU awareness campaign and other private sector packages and initiatives.
Over the past decade or so we have witnessed — and indeed continue to witness — the greatest programme of tourism infrastructural development in our history which has involved huge levels of assistance from EU sources. This assistance, amounting to £220 million alone under the current operational programme for tourism, has played a critical part in raising the standard and quality of Irish tourism and in bridging the gap between it and international destinations, identified in the two co-funded programmes to date. In view of the resultant progress achieved, it is probably unlikely that EU assistance will be maintained indefinitely.
Industry self-sufficiency to a far greater extent will become the order of the day and this is a scenario for which we should be properly prepared. It is important, therefore, that with the advent of the euro we must not allow a perception to develop, especially abroad, that Ireland might be on the way to becoming a high priced holiday destination for foreign tourists. This means that everyone in the industry must resist the temptation to edge up prices here and there for one service or another. While the issue of prices is a commercial one for the industry at large, and one in which neither I nor Bord Fáilte have any direct control, I will continue to use every opportunity to impress upon the industry that competitive and fairly priced products must be offered to all our visitors. I want our overseas visitors to be able to say to their friends and work colleagues when they go back home that they got good value in Ireland.
Earlier, I mentioned the fact that the number of visitors to Ireland over the past ten years had more than doubled. Based on Bord Fáilte and industry growth projections for early in the next century the number of visitors coming to our shores is set to rise to over seven million by 2003. This will present us with a number of new and additional challenges with regard to environmental and congestion issues and in the provision of adequate visitor services. With this in mind I launched a special pilot tourism and environmental initiative earlier this year under the Operational Programme for Tourism 1994-1999 seeking practical proposals to address issues where tourism and the environment interface.
The intention of the initiative is to encourage projects which would point to ways of supporting tourism development, while at the same time, sustaining the environment on which it is based. Examples of the types of projects sought included visitor management schemes such as those proposed for individual sites, towns or cities, environment awareness projects and innovative litter control systems to address one of the scourges of modern Ireland. I am pleased to say that this initiative has already come to fruition with a number of projects recommended for consideration by the project development management boards. Once approved, the successful projects will be closely monitored so as to provide a useful insight into how best practice can actively be promoted among the wider tourism industry.
With this increased level of visitors it is important that the services provided by our tourist information offices keep pace with the changing times and increasing expectations of tourists, both domestic and foreign. Investment programmes are being undertaken by the regional tourism authorities to expand their network and to upgrade existing facilities. The major part of the money provided to Bord Fáilte under subhead B2 since 1995 has been allocated by Bord Fáilte to the regional authorities towards the implementation of these investment programmes.
Other areas benefiting from expenditure allocations by Bord Fáilte from subhead B2 include the development of regional tourist amenity sign-posting and regional heritage and tourist projects.
This work has also benefited from European Regional Development Fund support under the current operational programme for tourism. By the end of the programme approximately £10 million will have been contributed by the State and EU for these developments, including the provision of a new computerised system to improve the quality and efficiency of information and reservations services. The number of visits to tourist information offices last year was 4.3 million, an increase of 139 per cent on the 1998 total of 1.8 million. Over the same period the number of bed nights booked through these offices increased by 153 per cent to 670,000. The tourist information office network is, therefore, a vital ingredient in the tourism infrastructure, providing as they do an after sales service to visitors as well as being a major player in the promotion of home holidays to Irish holidaymakers.
Section 2 of the Bill deals with grant expenditure for the development of tourism related facilities and amenities. The existing statutory limit on grants of this nature is £22 million and expenditure up to the end of 1997 amounted to £21 million. The 1998 allocation for this type of grant expenditure is almost £1.1 million bringing aggregate expenditure on amenity development by the end of this year to over £22 million. The current statutory limit last set in 1995 must, therefore, be increased to ensure completion of this year's amenity development programme. I am accordingly proposing that the limit be increased from £22 million to £50 million. Thank you, a Chathaoirligh. I look forward to the debate.