The Department of the Taoiseach uses social media, including the X (formerly Twitter) platform, as one element of how it communicates public information in a way that is accessible and relevant to people. Working with a media buying company, the Department continues to keep all methods of communication under review with a view to maximising the accessibility and effectiveness of government communications.
The Department of the Taoiseach’s ex Vat expenditure for paid advertisements placed on the X platform in the years 2019 – 2022 and to date in 2023 is set out below. The bulk of the expenditure relates to the dissemination of information related to the COVID-19 pandemic.
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2019
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2020
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2021
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2022
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2023
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Twitter/X expenditure (ex. VAT)
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€450
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€88,854
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€55,558
|
€15,064
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NIL
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