Dáil Éireann Debate, Tuesday - 5 December 2023
382. Deputy Carol Nolan asked the Minister for Justice the total budgeted cost of the "consent" radio advertisements which are currently being aired; the total amount spent in each year to date; and the total amount which was paid to RTE in each year; and if she will make a statement on the matter. [53321/23]
View answerThe ‘Let’s Have the Consent Conversation’ campaign – which is running on TV, cinema, local and national radio, digital and social media, and elsewhere – seeks to get people talking and thinking about sexual consent, and to normalise it as a foundation for all healthy sexual relationships.
The campaign fulfils key actions in both Surviving Supporting a Victim’s Journey and in the Zero Tolerance Strategy on domestic, sexual and gender-based violence.
By encouraging people to talk openly and honestly about sexual consent, the objective is to create a society where everybody can feel comfortable discussing their boundaries, desires and expectations when it comes to their sexual relationships. By fostering open communication, the aim is to enhance mutual understanding, equality and respect.
I am informed that the current total overall media budget for the Consent campaign for 2023 is €880,385, of which €516,454 is allocated to the main campaign and €363,931 to the localised plan.
The total budget allocated to radio on this campaign is as follows:
|
Total National and Regional |
€188,172.78 |
|
Total RTE Radio |
€61,367.16 |
All figures include VAT. All costs outlined relate to 2023 as this is a new campaign.
