I am grateful for the opportunity to come before the Joint Committee on Agriculture, Fisheries and Food today to provide members with an overview of the Irish National Stud and its role in the bloodstock industry and to outline our plans for the future. I will also address certain issues which have been the subject of recent comment.
The Irish National Stud is a 1,000-acre facility on the edge of the Curragh at Kildare Town. The Irish National Stud has a long and successful history as the flagship of the Irish bloodstock industry. The production of thoroughbred racehorses is a valuable part of the economies of the UK, France, Germany, Italy, Spain, USA, Canada, Brazil, Argentina, South Africa, the Middle East, India, Australia, New Zealand, Japan and Korea. Among these nations the Irish are considered to produce the best — the best people and the best horses.
This reputation has been built over decades of excellence with enlightened help from Government and the care and attention of countless skilled horse people. Many of the leaders of the industry worldwide began their careers at the Irish National Stud, where a course in stud management — the first of its kind anywhere in the world — was commenced 40 years ago. Students from 24 countries have been educated at the INS.
The famous Racing Academy and Centre for Education, RACE, where many great jockeys began their careers, and the newly-built Farrier School are sited on INS lands, creating a unique education hub in Kildare Town. These courses form a part of the bloodstock sector which produces €200 million in gross sales and employs 22,000 people in a rural-based, environmentally friendly, labour-intensive business at which the Irish are world leaders.
The Irish National Stud has a unique role in this industry. The INS is a commercial State body which is entrusted to be self-financing. Over our 64-year history, the Irish National Stud has received a State investment of €13 million in share capital and the lands are vested in the company. This investment is tangible in the land improvements such as stabling, offices, student quarters, the visitor centre, the museum, the gift shop, St. Fiachra's Garden and the unique jewel that is the Japanese Gardens, one of the most enduringly popular tourist attractions in Leinster. We receive up to 150,000 visitors every year.
Through the INS the State also has investments in stock. The INS has a broodmare band comprising 15 mares and has bred two group 1 winners in recent years, most notably Desert King which won the Irish Derby. We also bred the two-year-old winner at the Curragh last Friday. The mares produce stock for sale each year and this has formed a useful part of the income stream for the stud.
Another key source of income is the boarding and care of third party mares. One of our proudest moments arrived in 2009 when Sea the Stars became world champion, having been foaled and raised at the Irish National Stud. The most significant investment is in the stallions. A stallion prospect will be a well-bred colt which has performed at the highest level, which has a physique that appeals to breeders and which is available for purchase. In any racing season there will be fewer than ten horses which have these attributes. For the few colts that possess these traits the competition to buy them is fierce and comes from all over the world. Despite this, the INS is proud to have seven stallions on its roster at present, including two of the most successful stallions in Europe in Invincible Spirit and Verglas.
I will explain how a stallion's career evolves. The purchase price is usually a seven-figure sum, but some stallion prospects make even more. There is no guarantee that the colt will be a success at stud and it is believed that only one in ten could be considered long-term successes. To help the stallion achieve success the prospect needs to attract a large book of mares every season. The first runners will not be on the racetrack until they are two-year-olds, by which time the stallion will have completed four stud seasons.
The idea of syndication solves two issues. It helps finance the huge up-front investment and it encourages support from the shareholders who send mares to the stallion, especially in the years before the runners are on the racetrack. Invincible Spirit and Verglas produced their first classic winners out of mares owned by a shareholder. The Irish National Stud earns 80% of its income from the stallion activities. It is the foundation stone for all the other services we can provide. We have a foaling unit and boarding facilities for third-party mares. We have a fostering service for orphaned foals. We try to assist breeders with mating and husbandry advice. The stud management course is a service to the industry and we have held seminars and open days in the past to help raise the standard of production here. We try to assist equine research where we can and have worked with Dr. Emmeline Hill on the equine genome project. We also introduce more than 100,000 visitors to the bloodstock world annually, through our tourism activities.
By investing in the INS the State is telling the world that this is a business we are proud of. It is an industry we excel at and we are here to assist any countries which want the best advice on developing a similar industry. In recent weeks, we have received delegations from Korea, Japan, Australia, Libya, Germany, Italy and Brazil as well as a large group of UK Jockey Club members. These visitors enjoy the contact with a State-backed enterprise, especially so given that the INS has a worldwide reputation for excellence.
Members will notice that the word "reputation" comes up regularly. We succeed or fail depending on our reputation. We are entrusted to care for people's valuable horses but we have also been entrusted to preserve the reputation of an industry and we take that trust seriously. We are a commercial State body which must file annual accounts which are subject to external audit. The non-executive board has an audit committee which contracts internal audit tasks to another external firm of accountants. As far back as 1997 we signed up to a quality management programme known as the Q-Mark and we are probably the only stud farm to have achieved that distinction every year since then. We have always taken seriously the need for the highest standards of governance and accountability.
I was appointed CEO in February 2010. My colleague Ms Anne Lawlor was appointed financial controller in 2009. We join the management at a challenging time for the bloodstock industry worldwide. We employ more than 70 people at present and are examining all aspects of our business to devise the most suitable strategy for the future. We enjoy a close working relationship with our colleagues in the Department of Agriculture, Fisheries and Food. We have been reminded by them of the need for continual improvement in the standards applying in the company. To that end, we are undergoing a review of all our systems as part of a strategic review. We have created a compliance team within our small management group. At its weekly meetings, the team examines the relevant legislation line by line. The legislation and guidelines are constantly being upgraded. We will meet our departmental colleagues as often as necessary to check for changes in the requirements. The story of the Irish National Stud is a story of success in an industry which attracts large foreign direct investment to Ireland. During my tenure as CEO, my objective is to strengthen the position of the stud within the industry and to maintain the highest standards in everything we do.
I would like to address some other important issues. Some specific aspects of the activities of Irish National Stud have been highlighted in the media. I am happy to answer the committee's queries but before I do so. I would like to put the media stories in context. Since its inception in 1946, the Irish National Stud has been governed by a non-executive board of directors. The board has usually had a proportion of members who have made a significant investment in bloodstock. People who have an insight into the bloodstock market are best informed on matters of bloodstock valuation. Their presence in the marketplace requires robust adherence to the relevant legislation. This is dealt with through the ethics in public office legislation. Board members always disclose their interests to the company secretary and absent themselves from discussions which might give rise to conflicts of interest. They are actively encouraged to do business with the company. This improves the turnover of the company, demonstrates the board's confidence in our standards of care and sends a signal to that effect to our other clients. Board members do not receive any preferential treatment, compared to other clients. They pay the going rate for the services they use. Through its dealings with the company, the board gains a greater insight into the workings of the stud and can make decisions that are better informed.
The travelling expenses of my predecessor as CEO have been under the spotlight. The CEO of the Irish National Stud is expected to attend major international sales and race meetings to network with clients and to spot stallion or broodmare prospects. The events attended were chosen to attain the maximum return. The travel strategy was always discussed at board level and the guidelines were adhered to. In hindsight, aspects of the expenditure appear excessive. However, the company must maintain a profile in the competitive world of stallion promotion. We successfully compete with multinational stallion farms which have deep pockets. In the future, the company will be represented at similar events and the travel schedule will be approved at board level. We will continue to adhere to the code of conduct for the governance of State bodies. We will bear in mind that any expenditure must withstand scrutiny at a forum like this committee.
The role of the company secretary has also been highlighted. Mr. John McStay has filled that role — unpaid — for many years. Before the appointment of my colleague, Ms Anne Lawlor, the Irish National Stud did not have a fully qualified accountant in-house. It used Mr. Martin O'Reilly of McStay Luby to prepare the company accounts for audit and to perform the management accounting. This service was billed annually at a rate which was considerably below the market rate. Countless hours of service and advice were not billed by virtue of Mr. McStay's support for the Irish National Stud. He understood its unique role in Kildare and in the industry.
I would like to mention two situations that demanded a substantial commitment of time and expertise. The first case could not be dealt with by the then CEO due to a conflict of interest, so Mr. McStay dealt with it on behalf of the company. The overall result of the second case — the resyndication of Invincible Spirit, which was a complex financial transaction which demanded a fast response to a series of questions — was that the stallion was retained at the Irish National Stud. The presence of an elite stallion is the key to the financial stability of the company. The figure for Mr. McStay's input which was quoted in the press was, in fact, the charge to the overall syndicate. The charge to the Irish National Stud was approximately €13,000, while the financial gain to the company can be counted in millions. The significance of these endeavours to the stud, and the Irish industry as a whole, is immeasurable.
I wish to comment briefly on the matter of stallion syndication. The Irish National Stud must purchase stallion prospects that meet its objectives. The strategy is to own between 25% and 50% of the horse, thereby spreading the investment risk. The other portion may be retained by the original owner, or may be dealt with through the introduction of shareholders. These shareholders are usually breeders who are prepared to make a long-term investment in the stallion prospect by investing their own money. As a low proportion of stallions can be considered to be successful in the long term, investment in this area comes with a high risk. Shareholders support the stallion by sending mares to him throughout his career. This supports the horse and helps him to succeed. The shareholder benefits from access to a stallion that may command a significantly higher fee commensurate with his success when the stallion succeeds. The uplift in the fee means the shareholding is considerably more valuable. The share is a commodity which may be bought or sold.
I have mentioned that directors have been encouraged to do business with the stud. This includes taking shareholdings in the stallions. The idea of aligning the interests of a company with the interests of those directing it is commonplace in business. When investment decisions of the scale of stallion purchases are being made, it is likely that the interests of the company will be best protected by a decision which an individual would be happy to make for himself. This may be why the board of the Irish National Stud has made so many successful investments in the stallion market over the years. Any transaction involving a director is always subject to full disclosure.
It is worth noting that in 2008, 24 stallions retired to serve the flat racing market in Ireland. In 2010, that number has fallen to seven. The Irish National Stud has not managed to purchase a stallion in the past two years. This trend must be reversed if we are to secure the long-term viability of the company. It is interesting to note that the winner of last Saturday's Epsom Derby, Workforce, was conceived in Ireland but foaled in the UK. His sire now resides in France. He does not carry the "IRE" suffix because his dam foaled in the UK prior to visiting a stallion based in the UK the following year. The industry depends on the presence of the best stallions. This can never be taken for granted.
We operate in a fiercely competitive market. The Irish National Stud has retained its market share. We are proud to have two stallions in the top 20 stallions in Europe at present. This would not be possible without the support of the Minister for Agriculture, Fisheries and Food and his departmental officials. While we do not receive direct funding, we have been trusted with significant State investment. We succeed or fail on the basis of our reputation and our standing in the worldwide bloodstock industry. We have a relatively small management team. We are committed to constantly improving our systems to ensure we can return to a strong financial position. We know we must always respect the trust placed in us by the Department of Agriculture, Fisheries and Food and our clients. I assure the committee that we expect the best standards from ourselves. We invite members to visit the Irish National Stud when they are in the area, to witness at first hand what it has achieved over the years. I thank the committee again for affording us the opportunity to clarify these matters.