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Seanad Éireann debate -
Wednesday, 5 Nov 1969

Vol. 67 No. 1

Restrictive Trade Practices (Confirmation of Order) Bill, 1968: Second Stage.

Question proposed: "That the Bill be now read a Second Time".

Níl a fhios agam an bhfuil sé de chead agam ach ba mhaith liom comhgháirdeachas a dhéanamh leat ar do roghnú mar Chathaoirleach.

The object of the Bill is to confirm an order which I have made under the Restrictive Trade Practices Act, 1953, on the recommendation of the Fair Trade Commission, in regard to the supply and distribution to retailers of jewellery, watches and clocks.

The inquiry was undertaken by the Fair Trade Commission on its own initiative following complaints from retailers that they were experiencing difficulty in obtaining supplies of jewellery, watches and clocks.

There are 30 Irish manufacturers of jewellery, and eight watch and clock assemblers. They normally supply their products direct to the retail trade. Some manufacturers and assemblers also import completed products and these are also supplied direct to the retail trade. There are some 70 wholesale firms most of which are engaged in the distribution of imported products. There are several hundred retail outlets. There are three trade associations representing retail jewellers and two organisations whose members are engaged in the manufacture of jewellery and in the assembly of watches and clocks. Thirty witnesses representing trade associations, manufacturers, wholesalers and retailers were examined in the course of the inquiry.

The commission considered that certain practices obtaining in the supply and distribution of jewellery, watches and clocks to retailers are not compatible with the public interest. These practices include the confining of supplies to retail firms which comply with standards established by retail trade associations; commercial pressures on suppliers to confine supplies to such retailers by means such as the issue of lists of suppliers approved by retail trade associations; refusal of supplies to a retailer by reason of non-membership of a trade association or on representation by a competitor; and the recommending or suggesting of retail prices for watches and clocks. The commission recommended that suppliers should be free to determine their own sales policy based on equitable criteria and that retail trade associations should be prohibited from taking action to have supplies withheld from retailers who are not approved by them.

I have accepted the recommendations of the commission except that regarding the recommending or suggesting of retail prices for watches and clocks and I have made the Restrictive Trade Practices (Jewellery, Watches and Clocks) Order, 1968 to give effect to the recommendations which I have accepted. As regards retail prices, I am satisfied that the terms of the order and in particular the provisions of Article 7, will be sufficient to ensure a fair and competitive retail price mechanism.

I would like to lay particular emphasis on the fact that while the order has the effect of relieving the supplier from organised pressure by trade interests it does not require him to supply all comers. He is free to prescribe conditions which must be fulfilled by retailers before they become eligible for supplies and he is also free to limit the number of retail outlets he is prepared to serve in a particular area.

I recommend this confirmation Bill to the Seanad without reservation. Its enactment should ensure that persons are not unjustly excluded from engaging in the retail trade in jewellery, watches and clocks and should result in a more competitive system of trading with consequent benefits to the public. Similar enactments are in force in respect of carpets, groceries, motor cars, building materials, radios and television sets.

The Restrictive Trade Practices Act, 1953, provides that an order of this kind shall not have effect until it is confirmed by an Act of the Oireachtas. The Bill now before the Seanad is the confirming Bill which is necessary to give force of law to the order concerned. With Bills of this kind, the order which it is proposed to confirm may not be amended by the Oireachtas but may be accepted or rejected as it stands.

I may be permitted to say very briefly a few words, before being strictly relevant to the matter now before the House. It is simply to say that it has been the greatest honour that has been done to me to have been elected to a House of the Irish Parliament, and I am sure that in expressing this sentiment I am feeling something that is shared by all those here today for the first time. We come to this House along very different routes.

Some come through nomination: they are the wise virgins who have kept their lamps well trimmed and have known the shrines before which to place these lamps; others are the merely distinguished, those who have been selected by the two universities, who have been intelligent in the selection of their parents and who owe, through accident of birth, the good fortune of having the great qualities that bring them here today. I came here as one of the rest of the Senators along the most arduous route, where the performances of one's parents, particularly perhaps one's grandparents, and the geographical distribution of their various descendants, were very important, but we are really the heroes of this Assembly because I suppose the Cuchulainn effort was merely a dryrun for the Panel election system.

The Restrictive Trade Practices (Confirmation of Order) Bill, 1968, which comes today for consideration by the Seanad, is designed to deal with practices that are objectionable in my view from a number of viewpoints. They are designed to prevent unfair trading, to stop men being deprived of the opportunity of employing their initiative and talent in the places where they wish to employ that initiative and direct that talent; they limit the scope of competition by their operation; they raise prices and costs. They are, in fact, for those who wish to defend, preserve and develop the existing system, one of the greatest obstacles to its preservation and development. Those practices are operated by the possessors of wealth, power and influence in order to exact a toll on the general community.

I see the objection to them under two headings. First is the objection in terms of economic cost. To an extent that has unfortunately not been measured in the report made by the Fair Trade Commission to the Minister, there have been no attempts to employ modern techniques and to establish the extent to which they add to costs. I think it may perhaps be an unfortunate consequence of the development of macro-economics, the thinking about economic aggregates in the last 15 or 20 years, that the eyes of the people guiding this community in Government and in Opposition may have been taken away from consideration of equally important matters, such as we are considering here today.

The effect of any of these practices, if it be unfairly to raise prices, is seriously to damage the economy because it transfers resources from people of enterprise who with these resources could make them fructify for the benefit of the community. I take the approach of every Member of the Seanad to be that of concern for the welfare of the community and with no particular interest in any association with which he might have a connection.

In addition to the economic objection to unfair trading, there is the more grave objection of the injustice done, the immeasurable injustice, when people are forced to pay more than they ought to those who have contrived by association with others to exact tolls from the community. A very great thinker in the history of this field, some would say the father of economic thought, Adam Smith, said that no group of people engaged in trade meet together even for merriment and diversion but they are not engaged in some kind of conspiracy against the public interest and are likely to happen on some means of enhancing prices at the expense of the public interest, of the common good, the common good that pays the price where the common good is not served for the weakest members of the community. Funds are not available to help those who need that help, the rate of growth is not achieved by the power the community would otherwise achieve were it not for this injustice and unfair enrichment.

This is probably the shared view of this Assembly. I may discover otherwise in the course of the debate but I understand from the Minister that this is his view and that this thinking lay behind the Restrictive Trade Practices Act, 1953. While remaining strictly relevant, I may be permitted to criticise some of the terms of the report and one aspect of the Order and also have a look at the procedure which lay behind the Bill which is now before us. If injustice has been done and is being done, I think this point should be made and I should like to make it with the Minister here. It is not yet law.

These injustices are identified with those in the 1967 report. They were reported on 16th November, 1967. Strangely, the Restrictive Trade Practices Act, 1953, requires the Minister if he is not going to adopt the report, to make an Order to this effect within three months of his not adopting it— the three months period, by virtue of an amendment of the 1959 Act, only being counted if three days meeting of Dáil and Seanad take place in each month. I do not understand why the legislature decided the Minister needed more time to adopt the Order than he needed to reject it, but he was given more time and he certainly took it. He did not make the Order until 10th April, 1968, and the Second Reading and other Stages of the Bill were not taken until 16th April, 1969.

Now, on 5th November, 1969, we are considering the Bill in the Seanad. Two years have passed. What degree of injustice has been done by that failure to cope with a failure discerned two years ago? What has been the cost to the community? I do not claim competence in this field, but we have an estimate in the report of the retail of the goods affected by this Order; £3 million approximately was the retail value of goods affected in 1965.

We are so used to hundreds of millions of pounds that we forget the importance of millions or of hundreds of thousands.

The years 1966, 1967, 1968 and 1969 have all passed and there has been a growth in productivity in those years and in the values developed. There has been an affluent society which has enabled people to go further in buying jewellery and watches, and we may presume that the values of the articles that have passed undetected and uncontrolled are considerably in excess of £6 million. I wonder as a result of this how much productive resources has gone into mortmain, has gone into the hands and pockets of people to whom it should not have gone as a result of this failure by the Government and the Minister who is charged with this matter to deal with it.

I do not go so far as perhaps some might to adopt the words of Proudhon, that property is theft, but property resulting from the practice of injustice is theft, and if the findings of this report are to be accepted by the two Houses of Parliament — they have been accepted already by Dáil Éireann — a good deal of thievery has been done and injustice permitted. This is the type of thing to which insufficient attention has been given and the importance of it has been insufficiently measured but it is the sort of thing which should not have happened.

May I ask you to look at what the Minister said in Dáil Éireann as reported in volume 239, column 1620?

As regards retail prices, I am satisfied that the terms of the Order and in particular the provisions of Article 7, will be sufficient to ensure a fair and competitive retail price mechanism.

This is a statement by the Minister. He has said it. It is an ipse dixit. But he does not give any reasons for his satisfaction. I think he might be invited to do so this day or in the course of this debate, because the report which has impressed him so much that he has adopted every single recommendation, states in paragraph 45:

There is evidence that the present system of recommended or suggested retail prices for watches and clocks has an influence on retail prices. One consequence is that price competition between retail jewellers is lessened.

This is a finding based on evidence before the Commission. Paragraph 49 states:

The practices on the part of manufacturers and wholesalers of recommending or suggesting retail prices for watches and clocks should cease.

This practice as a result of this Order will not cease if this Order be enacted, and if we accept the proposition which has been reiterated for 16 years, a proposition on which I have considerable personal doubt because of its very significant implication, the proposition that this kind of order which it is proposed to confirm may not be amended by the Oireachtas but may be accepted or rejected as it stands. If this is the position then if this Seanad passes this Order a recommendation without any evidence which should not be accepted cannot be rejected. I find it difficult — I am not going to press this point any more than to mention it — to understand how to reconcile repeated statements that there is no power to amend an Order with Article 20 of the Constitution:

Every Bill initiated in and passed by Dáil Éireann shall be sent to Seanad Éireann and may unless it be a Money Bill be amended by Seanad Éireann and Dáil Éireann shall consider any such amendment.

I invite the Minister to tell us how we can operate in this House the power of amendment given to us under Article 20, sub-Article (1) if we are not permitted to amend but must accept or reject the Order which is offered to us.

Article 7 which the Minister relies on as being sufficient to prevent price rises only prohibits the supplier from withholding goods because of the prices offered by the retailer. I have reservations about that. This prohibition is the only sanction against price rises, but in practice there are other kinds of pressure, moral and otherwise. There can be all sorts of pressures brought to bear on people to keep their prices in line with others.

I share with the Minister some of the obvious prejudice which he has against trade associations, but I must refer to the failure of the Minister to make an Order which adopts the clear recommendation based on evidence of the Commission—in fact I think that this Commission has insufficiently distinguished between trinkets, jewellery and watches. There is, it seems to me, a very great distinction between precious stones put together in a particular way to look gorgeous on your neck or wherever else you would like to wear them and the watches and clocks which are instruments of marvellous precision, wonderful achievements of the human race, matters of the most delicate and sophisticated refinement designed to attune to the movements of the human body.

There is a strong case for treating watches and clocks, the most sophisticated ones which really are valuable, differently from ordinary jewellery. It is not, I think, wrong to say that over the years our workshops have been obsolete, and I would like to pay tribute to the Minister and his Department for participating in a measure which has done or is attempting to do something to improve that, namely the establishment of the Irish-Swiss Institute of Horology. It is very important for this country that we should develop particular skills in all the different fields where we can, particularly when we think that with regard to watches and clocks it has been estimated that in the value of a watch or a clock 95 per cent is of labour, and that could be 95 per cent of Irish labour.

I agree with the Commission that it is not a matter for a trade association to determine whether people have a workshop which is adequate to supply the service, after-service and care that these sophisticated human achievements should receive, but there is a strong case—and I would invite the Minister to consider this—for his Department to make appropriate Orders with regard to the qualifications that workshops attain and the obligations of repair and after-service that should be imposed not by authority of a trade association but by the Minister concerned with the community.

With regard to the report, I find in it a disappointing lack of evidence of the development of any body of expertise. I mentioned the lack of the application of modern techniques with regard to the establishment of costs. It is very interesting to reflects, and it cannot be irrelevant to this debate, that this Order relates to a process which began 16 years ago under the Restrictive Trade Practices Act, 1953.

I do not claim to have given a wholly exhaustive consideration to this matter, but I think that in the 16 years as far as I can see we are now dealing with the tenth Bill, and in the course of the debate introducing the Bill which was enacted in 1953 the then Minister for Industry and Commerce, retired now to other fields, listed a considerable number of commodities which have not been the subject of any orders, and I think that the time may well have arrived for the community to consider whether there is not in fact an immediate necessity to deal with this type of injustice, this type of economic ill-health.

The current cost of the Fair Trade Commission is £30,000 per annum. That is a fair bit of money. Based on current prices—I have not and do not purport to offer the total cost of the Fair Trade Commission to the community, to the taxpayer—that is, over 16 years, nearly £500,000. That would erect a few hundred houses for people who need them. Are we getting value for money? There is provision in the Act for prosecutions. Have there been many prosecutions? I feel the Seanad would be interested to hear whether there have been many prosecutions.

This Commission are obliged by section 10 to consider, to keep under review, the operation of Orders made under the section which we are here proposing to operate by this Bill. Have the Commision considered the operation of those orders? Have the Commission reported to the Minister? Is the Minister prepared to tell the House whether those Orders, which have been made with regard to those various matters, have, in fact, been working well and are adequate?

I do not want to interrupt the Senator, but this hardly seems to be appropriate on this Bill. I am saying this because the Senator presumably will expect me to answer the questions he is putting.

I though it appropriate to know whether the practice with regard to the operation of this Act can encourage the Seanad to believe that the order made when enacted by Parliament will in fact be kept under review. It would help us to know if this will be done, if previous Acts have been kept under review. I have made my point on that and I am quite satisfied to leave it at that. I thought the Minister would have encouraged me rather than discouraged me to invite him through you to consider whether he has, in fact, the proper instrument to deal with an ill which from the fact that we have this Bill offered to us here I believe he shares and identifies himself with this.

In Britain we have a completely different type of procedure, a procedure, may I say, which is followed in Denmark, Germany, Israel and Switzerland, where you have general prohibition against unfair practices and where you have a procedure whereby you register agreements restrictive of trading and you get approval of those agreements as being fair in the circumstances which are established to the court. There is in Britain a registered, as the Minister very well knows, Restrictive Trade Practices Court.

In Switzerland, it has been prohibited since 1962 and price discrimination is illegal if it is not justified in the public interest. This is very important and the Minister might well consider, whether he may improve the instrument which the community needs, the value of this. Any individual or company harmed or threatened by a restriction in free competition can institute legal action and seek damages. That is very much more powerful, as the Minister knows and as many other Members of this Seanad know, an instrument and a sanction than to rely on prosecutions.

I should like to say a few words. As I think Senator FitzGerald has already branded me as a wise virgin, may I assure him that I think the wise virgins on this side of the House will show all the staying power of the heroes both to the left and to the right of the Chair, although I think in this, my initial contribution, I may not well be able to keep pace with his long run at this particular time.

I hope you keep more to the point.

If the Leader of the House would allow me one flight of fancy to match Senator FitzGerald's, might I say I would welcome this Bill as a piece, I hope, of consumer emancipation. It would be very nice, speaking in this splendid room, if this legislation covering the jewellery, watch and clock trade, might in fact lead to or contribute to a renaissance of the Irish jewellery trade which would match our products of the eighth century which are so splendid in the museum which is across the way from here. I think this may not be such a flight of fancy because there is every sign of a growing interest in jewellery. It is rather refreshing to me at any rate to find as one goes up and down Grafton Street these days young men sporting medallions and rings in the same way as the young women of our fair city.

Senator FitzGerald spoke in very formal terms about the restrictive practices of the retail associations. Speaking as a plain customer I would like to say that I feel behind this mere business of banding together to protect their own interests the associations have been in fact promoting an undesirable exclusiveness and snobbery in the country. I would welcome any contribution that this Bill can make to the breaking down of the exclusiveness of the jewellery trade because it always strikes me how intimidating some of those specialist jewellery premises are. It is unfortunate, particularly when young people are getting married and perhaps buying their first elaborate piece of jewellery, that they should suffer the intimidation of so many of those exclusive jewellery houses. I would think in its own way this move to curb restrictive practices in the jewellery trade would help to get rid of this exclusiveness.

As I say, to get down to some of the detailed matter here, I welcome the Bill and its steps to get rid of undesirable practices, but like Senator FitzGerald, when I was reading the report of the inquiry by the Fair Trade Commission, I was drawn particularly to paragraph 45 on page 20 where I saw that the Fair Trade Commission seemed to be rather staggered by the prospect of excessive price cuttings. They said that to prevent excessive price cutting suppliers in the jewellery trade should be permitted to withhold their products from retailers who sell at or below the cost price. It seems to me, as a consumer, there could be nothing better than excessive price cutting. It seems to me staggering that the Fair Trade Commission should regard this as a doubtful quality. That is just one slight disappointment I have about the order. I look forward to the Minister's explanation of this.

Senator FitzGerald referred to section 7, Subsection (2) of the 1953 Act where a supplier can withhold goods unless a retailer gives an undertaking to the supplier that he will refrain from selling goods of that kind at or at less than the price he purchased them from the supplier. I look forward to the explanation of this but this seems to be an effort to curb what is one of the practices in supermarkets that I so much enjoy, that is the practice in current marketing of what I think is known as a loss leader whereby a supermarket can put forward goods at way below cost price so that they attract in the customers. Of course when the customers come in to buy this product that is selling at a loss the supermarket owners hope the customers will buy plenty of other goods as well. I did think that it would not be beyond the bounds of possibility that we might see a tray of watches being offered at 30s each in such a place as the Stillorgan Shopping Centre or Dunne's Stores at Cornelscourt. There could be no better way of drawing people in to buy goods in a supermarket.

It seems to me that if 30s were lower than the price at which the goods were supplied to retailers, the supplier would, in fact, be able to refrain from supplying the retailer in future. That is a small disappointment as I see it in this section. We should support this Bill for the good it does and I hope it will be followed by many more Bills drafted on these lines. I welcome the general sympathy that the Minister has shown towards the consumer and I welcome also the fact that he hopes to gradually build up a consumer charter in this country.

Senator FitzGerald referred quite rightly to the importance of distinguishing between jewellery and watches. This is an important distinction but as far as I can see the order meets this under section 9 under which a supplier is permitted to make various conditions about the way in which he will supply retailers. I have been speaking to some of the wholesalers of the expensive precision watches in this city and I understand from them that they are loath to supply retailers who cannot provide some form of maintenance and after-sales service. Again, in the watch trade it is very important to distinguish between the watch which is a genuine work of art, a genuine precision instrument, and those watches that are offered at 30s because I do not think that anybody who buys a watch for 30s could expect after-sales service. These, then, are just the small points which I wish to make.

I shall just say a few words arising mainly out of the Minister's speech. First of all, I think we all accept the purpose of this Bill which is to protect the interests of the public by insisting on certain standards among their members.

I must admit to being somewhat surprised that the Minister found it necessary to bring in a Bill of this description because looking at the structure of the jewellery and watch trade, one gets the impression that there are sufficient outlets to ensure competition at almost all levels. There must be very few industries or distributive trades of any kind in the country in which there are 30 manufacturers and 70 wholesalers and, as the Minister said, several hundred retail outlets. No doubt, the Minister must have been satisfied that the 30 witnesses who were examined by the Commission made a case on behalf of the trade of distribution as a whole.

On one or two points, the Minister might make some reference in his reply. One point relates to a section on page 2 of the Minister's speech which reads:

I would like to lay particular emphasis on the fact that while the Order has the effect of relieving the supplier from organised pressure by trade interests it does not require him to supply all comers. He is free to prescribe conditions which must be fulfilled by retailers before they become eligible for supplies and he is also free to limit the number of retail outlets he is prepared to serve in a particular area.

The Minister also referred to the fact that "Similar enactments are in force in respect of carpets, groceries, motor cars, building materials, radios and television sets." Is it correct to say that anybody can enter the distributive section of the motor car industry provided that he conforms to certain requirements? I do not think that is so. The motor car industry is severely restricted. Perhaps the Minister would very kindly refer to that point when he is replying.

I should like to pay a very sincere tribute to Senator FitzGerald for his contribution which is of the greatest assistance to the House. The points he made confirm that he sincerely and wholeheartedly accepts the spirit behind the restrictive trade practice legislation.

However, Senator FitzGerald says that there has been a delay of approximately three years from the time this report was made to the present. The report was made on 16th November, 1967. As Senator FitzGerald will realise, a very long delay may, in fact, be completely justifiable. Looking back over the volume of legislation that has been enacted during that period and considering that we had a general election this year I do not think it could be said that the delay in introducing this Bill was in any way due to the fault of the present Minister.

The last matter to which the Senator referred was that it is not within the competence of the House in dealing with this Act to amend it. That is so but that inability is not based on this Act itself. It is based on the Restrictive Trade Practices Act of 1953. Under that Act the Minister may revoke or amend, by order, an order under subsection (1) of section 9 but subsection (3) of that section says that:

An order under this section shall not have effect unless it is confirmed by Act of the Oireachtas but, upon being so confirmed, it shall have the force of law in accordance with its terms.

Under that section it is quite clear that in any future legislation, unless and until that is amended, there is no power to go back to investigate the Orders and to amend that.

You cannot amend the Orders?

It is only the orders which cannot be amended. The Bill itself merely has a section. We can accept or reject the orders. There is a considerable amount of commonsense in that because if we had power to examine the order with a view to amending it it would mean that all the evidence which came before the Commission in the first instance should be available to us. It is quite obvious that that evidence should be secret. Otherwise some people, and in particular the complainants, would suffer very severely. That information is given to the Commission and by the Commission to the Minister in confidence. It has to be in the strictest confidence. It is quite clear it would not be in the public interest if it could be submitted to us. In the circumstances and on reflection and reconsideration, Senator A. Fitzgerald will agree that it is in the public interest that we have no power to have made available to us all the statistics, all the evidence and all the reports which the Commission had at their command when preparing their report for the Minister.

The next point which Senator A. Fitzgerald made—and it seems valid at first thought—is that in this case we have not prohibited the recommendation of prices. Prices can be recommended even though there is no obligation on the retailers to adhere to them. The Senator makes the point rightly that if prices are recommended everybody will tend towards the recommended prices. On the other hand we must realise—and in this I find myself somewhat at variance with the last speaker—that very often it is not in the public good to sell goods at below cost. In this case the Minister had to make an exception in the order which gave manufacturers the right to refuse goods to people who were selling below cost.

Selling below cost has been found in other countries, and particularly in America, to be a very severe menace. I hestitate to mention the names of the companies but I am sure the names are familiar to most of us. What has happened frequently is that one large wealthy retail firm will sell goods of a particular type below cost. In this case we have only two manufacturers mentioned in the Minister's opening statement. He refers to manufacturers of jewellery here. I do not mind whether there are two, four or five.

If a wealthy firm wish to create a monopoly, the obvious thing would be to sell the products of those factories below cost. Thereby they would practically get the entire trade of the country. That being so, they would be the sole customers of the manufacturers in question. The next step would be for them to go to the factory and say "You are charging too much for the goods. We require these goods at considerably less." The manufacturer is unable to supply the goods economically at considerably less cost so they say to him "It is just too bad. I tell you what we will do instead. We will take over your factory and give you so much for it." They have a complete monopoly now of the manufacture and of the sale because they can manufacture only for themselves and they have the monopoly for the country. Then they increase the price to whatever limit they wish. Therefore, to say that because goods can be sold below cost they are cheaper to the customers is not always sound. The Minister has made an unavoidable exception here. Any manufacturer may recommend that his goods cannot be sold below cost.

I raised these few points because they are the only points on which I find myself in any way in disagreement with the very excellent contribution to this debate by Senator FitzGerald.

I should like to support Senator FitzGerald in recommending this Bill. I feel we should have similar orders covering practically every section of the retail trade. There is one question I should like to ask the Minister. It has come to my notice recently where a distributive agency have notified a small industrialist who was starting off in a small way that they insist on their retailing outlets charging 110 per cent approximately over the wholesale price for the articles that the distributive agency supply; or otherwise they will not handle any of the merchandise. This is surely extortion and there must be some legislation in which cases like this could be dealt with. If I give the Minister details of this complaint, which does not deal with jewellery, watches or clocks, would he be good enough to have it investigated? I wish to commend the Bill.

I do not intend to detain the Minister or the House for long. There is one point in this Bill which, like the previous speaker, I generally commend, and I should like to speak on it. I do not like the section which gives power to the supplier to limit the number of retail outlets he is prepared to serve in any particular area. I have a considerable amount of business experience and I know that where you have a supplier, whether manufacturer or important importer or wholesaler, between this supplier and his normal retail customer there is, in the normal course of trade, a type of friendship. Perhaps it is commercial friendship but cordial relations normally develop. If somebody else wishes to commence retail trade in this area there will be a certain amount of pressure, moral or otherwise, put on the wholesaler not to supply this new person entering the trade, assuring him that the areas is adequately covered already.

Every person who is prepared to do this should be free, in a free society, to establish himself and to enter into the normal commercial operation and if we allow this to continue we will do a great injustice to a number of people who are perfectly entitled to start in business. I should like the Minister to give us his views on that and to assure us that this will not be allowed to happen and that if they are to be allowed to restrict, that somebody other than the supplier himself will be able to judge and decide whether it is in the interests of the local people or not.

I should like to welcome this Bill but also though to associate myself with what Senator Alexis FitzGerald said about its lateness in coming before us. However, the general principle is good. I know that the Minister has drawn attention to the fact that part of its purpose is to re-establish a more competitive system of trading. We often hear about the benefits of the profits system and private enterprise but it would seem to me that they are lost altogether as far as the consumer goes unless real competition is maintained and that is the purpose of the Fair Trade Commission's recommendations and a Bill and an order such as this.

The Minister mentioned several commodities that are covered by other orders. I remember occasions upon which one or other of his predecessors failed to implement recommendations of the Fair Trade Commission in relation to pharmaceutical products. I wonder has the Minister any thoughts about whether or not it would be similarly advantageous—since he mentions carpets, groceries, motor cars, building materials, radio and television sets—to reconsider other products too.

A very important point made by Senator Alexis Fitzgerald is that these things—watches, clocks and so on— have a very high skilled labour content. That is a point of major importance to a country such as ours. The major content is not raw material, is not power, but skilled labour content. Therefore, these are commodities the production of which should be encouraged in Ireland.

I would draw attention to one sinister fact and it is that we are debating this and our clock apparently has been purloined.

Like the other Senators I, too, welcome this Bill but I would like to endorse the remarks of Senator Norton in regard to the last paragraph on page 2 of the Minister's introductory speech from which it appears that he is leaving quite a lot of power in the hands of the importers or wholesalers. He says: "I would like to lay particular emphasis on the fact that while the order has the effect of relieving the supplier from organised pressure from trade interests it does not require him to supply all comers." I feel there is a certain amount of restriction contained in that paragraph and I feel that it is quite likely to nullify the effect of the Bill. I would be interested to hear the Minister on this and I hope he will allay the fears of Senators about it because as it reads here it appears as if this Bill will have very little effect.

Perhaps the first point with which I should deal is the one recommendation of the Fair Trade Commission which I did not accept, that was that we ought to prohibit the recommending or suggesting of retail prices for watches and clocks. Senator Nash touched on this. In the context of the rest of the order this means that a supplier could not enforce, in the way he could before this order comes into operation, a price list. Therefore, all he could do once this order is in force is, as stated here, to recommend or suggest prices. Because they cannot enforce it the position is quite different from what it has been in the past. There seems to be no particular reason why we ought to prohibit this.

There are conceivable circumstances in which it could be of advantage but in circumstances where it is not of advantage people are not obliged to adhere to it. The essential point is that under the other provisions of the Order this kind of list cannot be enforced, it can only be recommended or suggested. Therefore, I think that taking the order as I have put it before the House, it allows sufficient flexibility to cover any conceivable set of circumstances. The essential feature of what we are doing is to take away the power and the pressure which has heretofore been exercised by the various vested interests concerned to ensure that things were done their way. This is the essential feature of what we are doing in this order.

With regard to the general operation of the Fair Trade Commissions, I did interject, somewhat unwillingly—unwillingly in the sense that I do not like to interrupt a Senator, in particular a Senator who is making a very impressive maiden speech—but I did want to draw attention to the fact that I did not think it would be possible for him to deal with the operations of the Fair Trade Commission on this Bill. However, since the point has been raised I feel I should say this much: that it would not be in any way equitable or accurate to judge the effectiveness of the Fair Trade Commission absolutely by reference to the number of orders made or the number of prosecutions taken. Indeed many of the activities of the Fair Trade Commission involve receiving a complaint, making informal inquiries about it and thereby putting an end to the cause of complaint without any formal inquiry or order at all. This is something that would not appear in any balance sheet of prosecutions or orders made.

Having said that, I might perhaps remind the House that in the Third Programme there is a reference to the proposed expansion of the scope of the activities of the Fair Trade Commission. I might say, in parenthesis, that I hope that some of the Senators who have spoken in a very high-minded way today will be equally high-minded when this matter comes before them, when their own personal interests may well be involved. However, the House should know that legislation to implement what is outlined in the Third Programme is at present in preparation. It will also, apart from widening the scope of the Fair Trade Commission, propose to alter the structure and indeed, it might be said, the basic approach of the Fair Trade Commission. However, the legislation is at present being prepared and I would not be in order in going into it in any further detail. I say that merely to indicate to Senator Alexis FitzGerald that the question of whether the Fair Trade Commission is an effective instrument for the purposes that we require is in fact being investigated and dealt with at the moment.

With regard to the point raised by Senator Keery, this was dealt with very clearly by Senator Nash but I want to confirm that my approach to it is the same as that of Senator Nash, that is that loss leaders, as they are called, very often ultimately may not be any help but rather a hindrance to the economy for the reason that Senator Nash mentioned. If we allowed it to get out of hand, a wealthy retail firm would be in a position to hold the community up to ransom. Although in the short-term one may be tempted to support the sale of goods at cheap prices, one must take the long-term view.

Senator Russell made the point about a statement I made when introducing the Bill, that the retailer would be free to prescribe conditions for suppliers before they became eligible for supplies. I think the best I can do to explain what is in mind is to give an example of the kind of conditions that might be prescribable—the size of orders from people, the services which would be provided, particularly a repairs service, if one retailer is offering such a service and another retailer is not. It is not unreasonable in the case of a supplier offering different terms to a retailer, or if the scale of order is very much larger in one case than in another, that better terms might be offered to the larger than the smaller concern, but the House will note that the order provides that the same class of customers have to be dealt with in the same way. It is reasonable to make a distinction between somebody who orders a very large quantity and a person who orders, say, one or two items, but as between two retailers, both ordering one or two items, they must both be treated in the same way. This is what is intended by the provision for prescribing conditions.

With regard to the point made by Senator McDonald, if he will give me details I will have the case investigated. Senator Norton, Senator FitzGerald and others were concerned about the provision which would allow limitations on the number of retail outlets in a particular area. There are a number of reasons for this. First, it is conceivable that in a certain line in the range of jewellery, watches and even clocks there might be a value in exclusivity in a particular line, and if this value is the only one of its kind available it is a legitimate approach from the point of view of the retailer that he should demand if he is to carry this line that there should not be any competitor in that area to deal in that line. This can only apply where the quality of exclusivity is important. This is especially important in the fashion garments industry as the House will appreciate. I am merely mentioning this as a possibility in relation to these items.

There is, of course, more to it than that. If one takes a not very large provincial town in which there is a retailer dealing in these commodities who provides a repairs service and another retailer who does not provide such a service, it appears to me legitimate that the supplier should be entitled to say "I want to sell my goods through an outlet which will provide this service and if I can do so I will deal with the person providing the service, but if somebody else is not prepared to provide that service I will not have to sell to him".

In the case of a not very large town the volume of demand may be such that it would not support the provision of this kind of repairs service on a large scale and a legal commitment on the part of the supplier to supply anybody in that town who wants to get supplies, no matter what the circumstances, no matter what the volume or the services supplied, would, I think, be not unduly onerous but probably unenforceable in practice. This is an extreme case but one could see a situation in which the sheer volume of demand in a particular area, if many people wanted to get into the business, could not be met by the manufacturer, and, therefore, how is he to choose between whom to supply or not, and is he to limit the small concern?

I am not in the least convinced.

I think the Senator is thinking in terms of his own area. The criteria are not the same.

I know the situation and the type of pressures one is up against. I can see the same situation applying to others who are starting, or trying to start against established firms. I should be happy if it were the Fair Trade people who were the ones to say who is or is not to be supplied.

I am sure the Senator will appreciate that if you take the case of a manufacturer who says, "I will supply only this outlet which provides an after-sales service or a repairs service", this rule must be applied to everybody. He cannot supply to one and not to the other. If he distinguishes between them he can be dealt with under the order, but if he decides to do this his competitor may decide to take a different line. This means that somebody who wants to open a retail outlet can get supplies, not from the same manufacturer but from a different manufacturer. This is what we want— competition between the manufacturers and retailers.

I am now convinced.

I would remind the House that the underlying principle of this is that whatever restrictions may be imposed by the supplier must be reasonable. If they are not reasonable he takes the risk of being prosecuted and we may take it that he will think twice before trying to apply unreasonable conditions. There may be cases where this happens but on the basis of this order they can be dealt with and I would ask the House to appreciate that in any particular line of commodity, but especially one where the question of service provided can be important, it is not easy to strike a correct balance between the interests of those concerned, not least the consumer, but it is my opinion, having given some consideration to this, that this order is as good as we can make it, having regard to the legitimate interests of all the parties who are concerned in this, and I commend it to the House.

Question put and agreed to.
Agreed to take remaining Stages today.
Bill put through Committee, reported without amendment, received for final consideration and passed.
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