The title "An Bord Bia" is a gross misnomer. The Minister admits that market development will be the only function of this new board; that is the only effective role I can see it having. The titles "An Bord Bia", "The Food Board" or "The Irish Food Board" would give the impression that it was one major body that would have all Irish food producers and processors under its aegis and one national body, a sort of green food board for Ireland, that would fly the flag for our entire food sector. Approximately half of our food sector will come under the marketing development umbrella of this new board. None in the fisheries sector wishes to be involved with it and it remains to be seen whether they will come in later. Since there are major functions that will not be ascribed to this board, it is a nonsense to call it An Bord Bia. Calling it the market development board for the Irish food industry would be better, but calling it the Irish Food Board would be incorrect. This is a missed opportunity and every opportunity should be taken to make that point known.
The Minister is pretending this Board will cover a wide area. Perhaps the industry has realised that this board is but a figleaf. The establishment of this board has generated little interest in the food industry. As spokesperson, I have been involved in setting up other national boards in recent legislation. I had to ask the views of various aspects of the industry on the matter over the telephone. They had so little interest in following the proceedings of this legislation that they did not even know Committee State was being taken today. That reflects badly, especially when compared to another board that was recently steered through both Houses. We were hounded by representations from different sectors of the component parts of that industry. Before it has even begun, the Irish Food Board has become a dead duck in the industry. This is a tragic, missed opportunity. The lack of interest from the component parts of the food industry is a direct reflection of the lack of identification of the role this board will play. This board should have reflected the recommendations of the Culliton report and the food expert review group. It only takes one segment — market development — and even that is debatable. The Minister continues to refer to marketing but market development will be the board's primary role.
I am disappointed with the limited functions this board will be given, the limited areas of the food industry that will be involved and the lack of interest in its establishment from the food industry, which speaks volumes.