I move that the Bill be now read a Second Time. This is the third Bill of its kind to come before the House. Its object is to confirm and give the force of law to an Order which I have made under Section 9 of the Restrictive Trade Practices Act, 1953, relating to trade practices affecting the supply and distribution of motor vehicles, tyres, spare parts and accessories. The previous two Bills, relating to the trades in radio sets and building materials, received the approval of all parties in the House and, as the principles underlying the present Bill are the same, I feel confident that this measure, too, will commend itself to the House.
Deputies will be aware that the Fair Trade Commission held a statutory inquiry under Section 7 of the Restrictive Trade Practices Act, 1953, in relation to the supply and distribution of motor vehicles, tyres, spare parts and accessories. Subsequently, the commission furnished to me a report of the inquiry, describing the conditions obtaining in the trade and indicating that, in the view of the commission, certain practices existed which interfered unfairly with competition and operated against the public interest. The report has been published and copies have been circulated to Deputies. However, to facilitate the House, I propose to give a résumé of the commission's report and of the recommendations which the commission make with a view to terminating restrictive trade practices which are considered to be unfair or to operate against the public interest. Deputies will understand that, in referring to trade practices, I am referring to the position as it was stated in the commission's report and that I have no means of knowing to what extent, if any, these practices have been altered in the meantime.
As the commission's report shows, there are two associations in the motor trade, namely, the Irish Motor Traders' Association, which I shall refer to as the association, and the Society of Irish Motor Traders Limited, which I shall call the society. The society is a company, and its functions include negotiations with Government Departments and trade organisations. The association is a trade union which, in addition to conducting negotiations relating to wages and conditions of employment, undertakes the regulation of trading practices and the enforcement of regulations such as those relating to the approval of new entrants to the trade, and also to resale price maintenance. The officers, staff and headquarters of the society and the association are identical, and the executive councils of both bodies have a common membership.
The commission found that, for a considerable number of years, a list of approved motor traders—known as the Approved List—was maintained by the association. Entry to this list was subject to certain requirements which tended to become more comprehensive with the passage of time, and, of course, admission to the list was a prerequisite to the receipt of a large proportion of motor goods on trade terms. The Approved List was published jointly by the society and the association. Applicants for admission to the list had not to be members of either the society or the association, and members did not possess any trading advantages over approved nonmembers. The supply and distribution of motor goods were, however, largely influenced by the control arrangements of the association.
Assemblers and wholesalers who were members of the association or of the society, as well as approved motor traders, undertook to confine supplies of new cars and other motor goods to persons on the Approved List. It was considered by the association to be an offence to supply goods on trade terms to unapproved traders. Two of the large assemblers were not members of either the association or the society, and did not adhere strictly to the Approved List. Nevertheless, the majority of the main dealers appointed by both these assemblers were approved by the association and, consequently, had bound themselves to make supplies available only to approved traders.
The association also enforced the maintenance of resale prices fixed by assemblers for new passenger cars, and, by manufacturers, for tyres. A trader who was dicovered by the association to have supplied goods on trade terms to an unapproved trader, or to have sold a new car or tyre for less than the manufacturers' list prices, might be subjected by the association to punitive action, such as a fine or removal from the approved list. The proprietor of an unapproved garage could normally obtain a new vehicle for sale only by surreptitious means from an approved dealer.
The smaller assemblers usually relied for a substantial proportion of their trade on sales direct to the public. The larger assemblers, on the other hand, appointed main dealers through whom supplies were channelled to sub-dealers and casual dealers. The largest assemblers aimed at the appointment of main dealers on a more or less exclusive basis. Even where exclusiveness was not attained the main dealer was usually prohibited from accepting dealerships for other makes of car without the permission of the assembler. Each assembler had formal agreements for distribution with his main dealers and also, as a rule, with his sub-dealers.
Some of the agreements provided for the operation of reciprocal exclusive arrangements between the main dealer and the assembler. The degree of exclusiveness varied; in some cases it involved the main dealer in confining his sales to the new vehicles produced by an assembler. In others it meant that, while the main dealer might become a sub-dealer or a casual dealer for other makes of car, he undertook not to take on a second main dealership.
New vehicles and spare parts were supplied by assemblers to dealers on the basis of list prices less discounts. The discounts varied between assemblers. If certain exceptional discounts are omitted, the range of discounts for passenger cars would be 17½ per cent. to 20 per cent. for main dealers, 15 per cent. to 17½ per cent. for sub-dealers, and 11 per cent. to 15 per cent. for casual dealers. For commercial vehicles the range would be 18 per cent. to 20 per cent. for main dealers, 15 per cent. to 17½ per cent. sub-dealers and 13 per cent. to 15 per cent. casual dealers. It was stated in evidence that the assemblers settled their discounts without reference to each other and without being subject to the direction of the manufacturing companies from which they import aggregates of parts for vehicle assembly. Generally, assemblers claimed that their discounts were fixed at as low a level as possible, having regard to the structure of the trade and the overhead and operating costs of garages.
The commission point out, however, that only in a few cases, and then only to a limited extent, had any analyses of dealers' costs been made in this country. An important feature of the trade is the extent to which second-hand cars are taken in part exchange for new cars. It was estimated that 90 per cent. of sales of new cars involved transactions in second-hand cars. Despite frequent consideration, the association had not evolved a method of controlling the allowances made by dealers in respect of second-hand cars and this situation had rendered the maintenance of the retail prices of new cars difficult, if not anomalous. As regards spare parts and accessories supplied by assemblers, the general trend of discounts was 25 per cent. to 33? per cent. for main dealers, 20 per cent. to 25 per cent. for sub-dealers and 10 per cent. to 15 per cent. for casual dealers.
In their agreements with dealers, the assemblers prescribed that sales to the trade and to the public must be made at the prices stipulated by them and provision was made for the imposition of penalties such as fines, or the cessation of supplies, for breaches of this or other conditions. The enforcement of resale prices in respect of new vehicles was not normally undertaken by the assembler acting independently. Instead, reliance was placed on collective enforcement by the association. The enforcement arrangements of the association were, at the time of the inquiry, applied in respect of new passenger cars and tyres but not in respect of commercial vehicles or other spare parts or accessories. The two assemblers who were not members of the association stated that they would, if necessary, take action under their agreements to enforce the maintenance of prices.
The report indicates that an applicant for approval by the association as a motor retailer was required to meet certain onerous requirements. His garage had to have a ground floor space of at least 3,000 square feet under one roof. He was required to have specified tool and office equipment and to carry an adequate stock of accessories and parts. If not himself mechanically qualified, he was obliged to employ a motor mechanic who had completed a five-year apprenticeship in an approved garage. Moreover, he had to give a written undertaking to adhere rigidly to the price maintenance regulations prescribed by the association. The conditions for entry into the motor repairers' section of the approved list were less onerous than those for approval as a motor retailer, but it may be noted that garages in this section are not supplied with new cars on trade terms. The conditions for approval by the association as a wholesaler called for the possession by the applicant of very substantial capital for investment in the business, and premises with specified ground floor space.
The manufacturers' section of the Approved List catered for the manufacturers of home produced components and materials such as sparking plugs, batteries and springs. The formula for admission to this section of the Approved List provided that applicants must not market motor goods other than (a) the goods they manufactured or (b) goods bearing the same brand names or other recognised brand names of the same manufacturer; they must have a suitable premises of at least 1,250 square feet; and any other business conducted in the same premises must be allied to the motor trade and conducted exclusively on a wholesale basis. The formula also required applicants to possess substantial minimum capital in certain circumstances. The advantage of inclusion in the manufacturers' section appeared to arise partly from the goodwill attaching to membership and partly from the request made to retailers to purchase only from persons whose names were included on the list. So far as persons in other sections of the Approved List were concerned the advantage of having manufacturers on the list was clearly connected with the expectation that they would confine supplies to persons on the list.
The commission have concluded that the system described in the report whereby the association apply conditions for the approval of traders, and impose requirements with the object of confining supplies of motor goods to persons on the Approved List, constitutes a restriction of competition and a restraint of trade. In the opinion of the commission this interference with competition and trade is unfair and operates against the public interest. The regulations governing the approval of persons seeking to qualify as retailers are unnecessarily severe. The garages of a substantial proportion of approved retailers do not meet the minimum standards demanded of a newcomer to the trade. If a marked proportion of approved traders have not been compelled or induced by the circumstances of trading to achieve or exceed such minimum standards, it is clearly unreasonable to expect them of a new entrant with limited resources who has not yet become established in the trade. The commission also consider that the regulations for the approval of motor repairers are excessively restrictive.
The commission accept that motor-vehicles require the service of skilled mechanics with adequate equipment at their disposal. They are of opinion, however, that any minimum conditions in this regard which may be essential should be formulated by the individual assembler and not by an association of traders. The conditions adopted by the association for the approval of wholesalers unreasonably limit free and fair competition. The regulations about capital and premises operate unfairly against the applicant with experience but with only modest resources. The commission are satisfied that the tendency of the conditions as a whole is to preserve the status quo, and to retard the development of new methods in the wholesale distribution of motor goods. The commission consider that assemblers, manufacturers and other suppliers should not be governed in their distribution arrangements by adherence to the approved list. As requirements for admission to the approved list are deemed by the commission to be unreasonable and unfair, it would, in their view, be contrary to the public interest that suppliers should confine the supply of their goods on trade terms to persons on such a list. Motor goods manufactured in this country are protected by tariff or by quota and, in consequence, the sources of supply of the goods are, in many cases, necessarily limited. It is the view of the commission that, in such circumstances, a responsibility rests on suppliers to ensure that persons actively engaged in the trade are not handicapped in earning their livelihood by reason of inability to obtain supplies of the goods on trade terms. It is always open to the individual assembler or to any other supplier, acting on his own initiative, to apply conditions relating to such matters as technical service and stocks which he considers to be necessary for the efficient distribution of his goods. Any conditions of supply which he imposes should, however, be fair and reasonable. In the case of tyres, which form an important item in the stock-in-trade of any garage, there are two brands, but only one producer, in this country. Accordingly, if supplies of tyres are restricted to garages, the conditions of supply should not be such as to exclude any public service garages from supplies of tyres on appropriate terms except for causes such as those related to creditworthiness.
As regards resale price maintenance in the motor trade, the conclusion of the commission is that the practice operates against the public interest and should, subject to certain safeguards, be abolished. It is the view of the commission that the operation of resale price maintenance in respect of new vehicles tends to be anomalous and arbitrary in a situation where the part-exchange of second-hand vehicles plays so large a rôle in selling. If a trader is free to give a high trade-in allowance to one purchaser it is difficult to justify the imposition of a penalty on him if he reduces the price of a new car for another purchaser. The commission consider, however, that the individual assembler should be at liberty to withhold supplies of new vehicles from a trader who sells the vehicles at or below the prices at which he purchased them from the assembler, or (subject to notifying the commission and to the right of the commission to review the action taken) to withhold supplies from a trader who has advertised new vehicles for sale at less than the assembler's list prices. The effect of this would be to allow the individual purchaser to bargain freely with the dealer regarding the price of a new vehicle. It is the view of the commission, however, that the provision should be contingent on the continued absence of collective controls over the allowances given by traders for second-hand vehicles.
As regards spare parts and accessories, the commission point out that the margins afforded to traders are substantial, and that the protection afforded to the home manufacturers of such goods tends to reduce the extent of competition in the market. The commission are of opinion that price competition between traders in spare parts and accessories would provide a safeguard against excessive margins and serve to ensure economy in distribution. The commission consider, however, that a supplier should be allowed to fix maximum prices for parts and accessories. With regard to tyres, the commission refer to the exceptionally strong position of the manufacturer in the market and point out that this removes any risk to the manufacturer which might be said to lie in the abolition of minimum prices. The commission deem it advisable that the individual supplier should be allowed to withhold supplies of tyres from a trader who resells the tyres at or below the price at which he purchased them. The commission consider it undesirable that minimum charges for technical repair and maintenance services should be fixed or enforced either by an individual assembler or by an association, but they see no objection to the fixing of maximum charges for such services by an assembler acting solely on his own initiative.
Referring to the practice of exclusive dealing in the trade, the commission point out that there are certain advantages, as well as some risks, attaching to the practice. It enables the assembler to exercise a considerable measure of control over the distribution of his goods, and provides him with an incentive to develop the efficiency of his dealers. On the other hand, if extended in this market, it could lead to the control by a few of the larger assemblers of the principal retail outlets, and, if widely adopted, would result in an increase in the costs of distribution. The commission have not recommended any basic modification of the system as it now operates but have stated that, should the practice be extended or be made more restrictive, the commission might consider it desirable to review it in the light of the altered circumstances.
With the object of removing the abuses which exist and restoring conditions of free and fair competition in the trade in motor goods, the commission recommend in their report that an Order should be made prohibiting the particular practices which are considered to be harmful to the public interest. The commission recommend that resale price maintenance should be prohibited and that it should be made possible for traders to determine their own selling prices in the light of their own operating costs. As a corollary, there should be a prohibition on the collective fixing of trade-in allowances for second-hand cars or of minimum charges for technical services. To provide a safeguard against the possibility that price competition in the trade may occasionally become excessive, suppliers should be free to withhold goods from a person who resells at a price equal to or less than the purchase price and fails to give an acceptable undertaking to discontinue doing so. A supplier should also be entitled to withhold supplies of new motor vehicles from a person who advertises for sale of a new car at a price less than the list price indicated by the supplier and fails to give an acceptable undertaking to discontinue this practice.
As regards the arrangements and practices adopted by the trade with the object of regulating the channels of distribution, the commission recommend that it should be made unlawful for a supplier to withhold supplies from a trader on the grounds that the trader is or is not a member of a particular organisation or association or because the trader's name does not appear on an approved list. It is also recommended by the commission that no trade association should be permitted to coerce a supplier to withhold supplies from any person, and that no association should be allowed to prepare or publish lists of approved or non-approved persons which are likely to restrict entry to the trade in motor goods or to be used as a basis for regulating or influencing the supply and distribution of such goods, or the terms and conditions on which such goods will be supplied. The commission recommend that it should be made unlawful for any person to secure a boycott of any supplier on the grounds that the supplier has refused to do any act which would be contrary to the terms of the Order.
There are, finally, two recommendations by the commission regarding the imposition by individual manufacturers or assemblers of terms and conditions for the acceptance of orders. Firstly, it is recommended that a manufacturer or assembler should be permitted to impose conditions covering such matters as the size and frequency of orders, the functions of garages and the services to be rendered to the public. The only reservations are that these conditions should be reasonable, that they should be equitably applied to all persons seeking supplies and that they should be filed with the commission, which may, if circumstances at any time so require, make fair trading rules in relation thereto. Secondly, it is recommended that there should be a prohibition against a manufacturer or assembler differentiating between customers for resale who should, in the normal way, be supplied on the same terms and conditions having regard to the size and the frequency of their orders. The commission do not consider that a manufacturer or assembler should be prevented from advertising or specifying a maximum resale price or from withholding supplies from a trader who sells at a price in excess of the maximum price. Any such specified price should not, however, be binding on traders as a minimum price.
It should be noted that the commission have not recommended any basic modification of the existing system under which assemblers are free to arrange their own channels of distribution through the appointment of main dealers and sub-dealers of their own choice.
I have given careful consideration to the recommendation of the Fair Trade Commission. I am of opinion that the commission are fully justified in making the recommendations which are contained in their report and I agree entirely with these recommendations. I am satisfied that it is unfair that manufacturers and assemblers of motor goods, all of whom enjoy the benefit of tariff or other protection, should discriminate against traders by refusing to supply them on the grounds that the traders are not approved by a particular trade association. I am of opinion, also, that it is wrong that it should be within the competence of vested trading interests to restrict or regulate the right of new traders to enter into the trade. I am satisfied that it is contrary to the interests of the consumer that competition should be restricted both by the operation of arrangements between manufacturers, assemblers and distributors to regulate the channels of distribution and by the enforcement of minimum resale prices for motor goods.
I have made an Order to give effect to the recommendations contained in the Report of the Fair Trade Commission and a copy of the Order has been circulated to Deputies. Section 9 (3) of the Restrictive Trade Practices Act, 1953, provides that an Order of this kind shall not have effect unless it is confirmed by an Act of the Oireachtas. The Bill now before the House is the Confirmation Bill which is necessary to give the force of law to the Order.
Since the Order was published it has been represented to me that it will, when confirmed, have adverse effects on the level of employment and on wage rates in the motor trade. Employment is given in the assembly of motor vehicles, in the manufacture of motor goods and in garages on servicing and repair work. The Order can have no effect on the public demand for motor vehicles and other motor goods or on the public demand for essential servicing and repair work. It is, therefore, ridiculous for anyone to suggest that this Order can have any effect, however remote, on employment or wage rates in the industry.
It has been suggested to me also that the Order may result in a lowering of the standard of skilled service provided by garages. I must repudiate this suggestion also. The position is that, under Article 14 of the Order, an individual assembler will be free to impose reasonable conditions as to "after sales" service on motor traders. Since assemblers must protect the reputation of their brands, it may be taken as certain that traders selling their particular brands will continue to give efficient "after sales" service. Of course, the "after sales" service is only a small part of the repair and maintenance work done by garages. Most of such work is undertaken subject to charges made to car owners. Any garage which, in the manner of repair and maintenance, does not give the motorist value for his money, will find that it is losing business.
It has been said, also, that the abolition of the Approved List system will mean that anyone who wishes to enter the motor trade will have to be given motor goods on trade terms and that the abolition of resale price maintenance will give rise to conditions of "cut throat" competition in the trade. This Order will not involve any basic modification of the present system under which assemblers are free to arrange their own channels of distribution through the appointment of main dealers and sub-dealers of their own choice. Furthermore, as I have already explained, all car assemblers, as well as suppliers of other motor goods, will, under Article 14 of the Order, be free to apply to the acceptance of orders conditions covering such matters as the size and frequency of orders, the functions of garages, and the services to be rendered to the public. The only reservations are that these conditions should be reasonable, that they should be applied equitably to all persons seeking supplies and that they should be field with the Fair Trade Commission, which may make fair trading rules in relation thereto.
On the subject of resale price maintenance it is accepted by the trade that about 90 per cent. of new car sales involve the acceptance by the dealer of a second-hand car in part exchange. There is at present no control by the Irish Motor Traders' Association over trade-in allowances for used cars. In these circumstances the operation of resale price maintenance in respect of new cars tends to be anomalous and arbitrary. It is clearly indefensible to discipline a trader for reducing the price of a new car while action having an equivalent effect is permissible in the great bulk of similar transactions. The fact is that price competition in the trade in new cars exists at present and the only effect of the Order will be to allow that competition to come into the open. I have already drawn attention to the fact that, subject to certain safeguards, the individual assembler will be at liberty to withhold supplies from a trader who has advertised new vehicles for sale at less than the assembler's list prices.
In conclusion, I should, perhaps, refer briefly to the proceedings which have been initiated in the High Court seeking, inter alia, a declaration that the Restrictive Trade Practices Act, 1953, is unconstitutional. The hearing of the action has not yet commenced and I do not wish to say anything that might be regarded as prejudicing the hearing, but I consider that, having regard to all the circumstances, it would be proper that the Oireachtas should proceed with its consideration of Bills for the confirmation of Orders relating to restrictive trade practices.
In the case of confirmation Bills of this kind, the arrangement is that the Order, which it is proposed to confirm, would not be capable of being amended by the House but would be accepted or rejected as it stands. The matters dealt with in the Order have been the subject of a detailed public inquiry by the Fair Trade Commission, and the arguments in favour of adopting the provisions embodied in the Order are set out fully in the commission's report. I have no hesitation in commending to the House this Confirmation Bill which, on enactment, will, I hope, put an end to unfair restrictive practices in the trade in motor goods.