asked the Minister for Industry and Commerce whether an intensive campaign has been made by Córas Tráchtála or by any other State sponsored company under his aegis with a view to seeking an increased market abroad, particularly in the dollar countries, for Irish whiskey; and if he will indicate its nature, and the amount spent by these Boards on such campaigns during each of the past three years.
Ceisteanna—Questions. Oral Answers. - Irish Whiskey Market.
36.
Córas Tráchtála have collaborated with the Irish whiskey distillers in a special advertising campaign for the promotion of the sale of Irish whiskey in the United States. The campaign which commenced in the year 1957/58 continued until the year 1961/62. Expenditure by Córas Tráchtála in the latter year amounted to about £17,000; and the total expenditure of Córas Tráchtála in the campaign was £244,000 approximately.