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Dáil Éireann debate -
Wednesday, 31 Mar 1971

Vol. 252 No. 11

Committee on Finance. - Vote 41: Transport and Power.

I move:

That a supplementary sum not exceeding £10 be granted to defray the charge which will come in course of payment during the year ending on the 31st day of March, 1971, for the salaries and expenses of the Office of the Minister for Transport and Power, including certain services administered by that Office, and for payment of sundry Grants-in-Aid.

This Supplementary Estimate is necessary to meet excess expenditure on certain subheads of the Vote which could not be foreseen when the original Estimate was prepared. The sum of £324,000 provided under subhead A is required to meet the 12th round pay increases and other increases arising from the conciliation and arbitration scheme. Rates of overtime in certain departmental grades were altered with effect from the 1st October, 1967, and additional pay for Sunday duty and public holidays was provided for. There is an excess of £137,000 on subhead B.1—Travelling and Incidental Expenses. There is a token sum of £10 in respect of subhead F.1 which is to enable the transfer to administration and general expenses of Bord Fáilte of the sum of £200,000 from the provision of £600,000 for interest grants. There is an excess of £27,000 on subhead L which deals with international organisations. An additional £53,000 is necessary for subhead P to meet the cost of special inquiries.

It has been necessary to take into account also a deficiency in Appropriations-in-Aid of £315,000. The deficit shortfall in the surplus on Shannon and Cork Airports account is now estimated at £425,000 due to reductions in the number of flights passing through Shannon Airport. The decline is largely due to rigid enforcement by the US authorities and IATA of the regulations on charters and to a drop in the number of US military flights. There is a surplus of £110,000 on the operating account for the year ended 31st March, 1970, at Dublin Airport bringing the net deficit down to £315,000. An adjustment of £250,000 as between passenger service charges—U.3—and Dublin Airport operating account for the year ending 31st March, 1971— U.7—is necessary to rectify a printing error.

The total excess expenditure of £856,010 has been met from savings on other subheads so that the net sum required is £10. The bulk of the additional £137,000 required for the travelling and incidentals subhead is attributable to payments made to the British authorities in respect of the search carried out by their vessels and personnel for the wreckage of the Aer Lingus Viscount aircraft, which crashed into the sea off Tuskar Rock in March, 1968.

The additional £27,000 under subhead L arises in connection with Ireland's membership of the Convention relating to Co-operation for the Safety of Air Navigation (Eurocontrol). This convention which came into operation in 1963, provides for a unified air traffic control system over western Europe at heights above 20,000 feet. In accordance with the convention member States are required to contribute to the costs of operation of the organisation. The levels of contributions are fixed jointly by member States and this year our contribution involved an increase of £27,000 on the original Estimate. It is necessary to provide for this to meet our commitments.

Consultants were engaged to examine the position regarding cross-Channel freight shipping. The background to this inquiry was a planned large-scale investment and development by the B & I Company and by British Rail which could have resulted in over-capacity in the cross-Channel shipping trade and an element of incompatibility in the policies followed by CIE and B & I in this area. A major review of the policies of State companies engaged in the trade was made and I availed of this opportunity to invite the consultant's views on the capital structure of the B & I Company. The House will be in a position to discuss the affairs of this company in detail during the debate on the British and Irish Steam Packet Company Limited (Acquisition) (Amendment) Bill, 1970.

Consultants were also engaged to assist a joint committee, comprising representatives of my Department, the Department of Finance and CIE, which was set up following a serious increase in CIE's losses to investigate the financial position of CIE and to identify possible corrective measures. The committee has not yet completed its assignment. I do not propose to go into the affairs of CIE in this speech as the activities of the board were discussed in detail in the House in December last during the debate on the Transport Bill, 1970.

Next I come to the provision in relation to tourism. As Deputies are aware, 1969 and 1970 were difficult years for the tourist industry. Tourist receipts in 1970 are provisionally estimated at £101.2 million as compared with £97.8 million in 1969 and £93 million in 1968. These figures indicate modest increases in very difficult circumstances but the increases have not been sufficient to offset changes in money values. In terms of constant money values, therefore, our tourist income has shown a decline of between 2 per cent and 3 per cent in each of the last two years.

The main reasons for the fall-off in growth were the Northern Ireland disturbances and the world-wide publicity given to them, and rising prices. Revenue from British and Northern Ireland visitors fell short of target in 1970 while income from the North American, Continental and other markets was either on or above target.

The problems affecting the tourist industry have had my close and constant attention during the past year. I have had discussions with Bord Fáilte about the measures to be adopted to deal with these problems and I have appointed two additional members to the board to enlarge the expertise and experience at that level. The board itself has carried out a review of its operations and has effected changes designed to strengthen its activities and to ensure the most effective operation.

I have also had consultations with all sectors of the tourist industry, both State-sponsored bodies and the private sector. I have found a keen awareness of the importance of tourism in the economy and of the challenges facing the industry at the present time. The positive response of the industry is illustrated by the formation during the year of the National Tourism Council, which is representative of all sectors and which will serve to improve the machinery for communication and consultation within the industry. This was a worthwhile and welcome innovation which will strengthen the tourist industry and facilitate an integrated approach to the task of expanding tourism revenue.

I believe that the main need at present is for intensification of our marketing effort. In accordance with this, I arranged for Bord Fáilte to undertake a special promotional campaign in our main markets over the past few months. The purpose of this campaign is to win back lost traffic and to develop further tourist growth over the next two to three years. The cost of the campaign will be £395,000.

Half of this is being provided by this Supplementary Estimate. An amount of £200,000 out of the £600,000 provided for interest grants in the current year was not called on because of problems arising from the banks strike. I am accordingly proposing to transfer these unused interest grant moneys to Bord Fáilte's general grant-in-aid for administration, operational and general expenses towards financing the special promotional campaign. The balance of the cost of the campaign, i.e. £195,000, will be met out of the board's grant-in-aid allocation for 1971-72. The campaign has included increased consumer advertising backed up by public relations and sales activity with appropriate supporting print and distribution.

In view of the amount of speculation about the tourist industry, I am sure Deputies would wish to have a firm indication of the general tourism prospects for 1971. In a normal year this would be difficult enough at this stage but the current exceptional situation renders it completely impossible to give any firm estimate of tourism income for the coming season. Bord Fáilte have, however, told me that they are generally satisfied with the progress of the special campaign in North America and Europe and that present indications from these markets are reasonably good. In Britain, inquiries to Bord Fáilte offices were running at a particularly high rate before the commencement of the British postal strike. The board undertook for the duration of the strike special measures, in conjunction with the trade, to offset the worst effects of the strike. Since the resumption of normal postal facilities in Britain earlier this month, postal inquiries to Bord Fáilte are at about the same level as last year.

I have impressed on Bord Fáilte and on all tourism interests the need for the most vigorous marketing effort in the coming year. Many of the difficulties which prevailed in 1969 and 1970 are still with us and it is essential that all sectors of the industry should be indefatigable in their efforts to maintain and expand the tourist trade which has played and will continue to play an important part in our national economic growth.

I commend the Supplementary Estimate to the House.

Mr. O'Donnell

It is rather peculiar, if not significant, that the last occasion on which we had a debate on Transport and Power was on the day prior to the adjournment of the Dáil for the summer recess last July which meant that we had a number of Estimates fitted in and rushed through without proper debate, as has happened today.

There is nothing of significance in the Minister's speech. I can understand the point he has made in relation to the fact that an investigation was being carried out into the affairs of CIE and pending the outcome of the investigation it would not be easy to have a constructive debate on the affairs of the company. The Minister says that consultants have been engaged to examine the position in regard to cross-Channel traffic. A Bill in relation to the B and I company has been circulated and will be debated in the House some time in the future. I am amazed that the Minister did not avail of the opportunity presented by this Supplementary Estimate, limited though it is, to give us details regarding the tourist industry. The Minister has made general statements here which are totally divorced from the harsh realities of the situation in the industry. The Minister made a statement here on 23rd July, 1970, in which he said:

One must, at the same time, while facing up to the problems and seeking to achieve a solution of them, refrain from any panic stations, any immediate rushing into short-term apparently remedial measures that might be of no particular value. For this reason I asked Bord Fáilte and the deputation from the Irish Hotels Federation, after very long discussions I had with each body, to prepare for me complete appraisal in depth of where they see the future of the tourist industry for next year.

The Minister continued:

I want immediate action on this front because, if there is a problem, now is the time to diagnose it, assess it, and provide for the necessary finance and the necessary action to deal with it.

In spite of what the Minister says and the fact that he had meetings with Bord Fáilte, we are now at the beginning of the 1971 season and the problems which were there last year are still with us. The situation, if anything, is worse now than it was last year particularly in relation to the British market. What practical steps have been taken since 23rd July, 1970? The Minister has met the board of Bord Fáilte and has had consultations with various people. What practical steps have been taken? An additional subvention of £395,000 has been made available to Bord Fáilte. It has been made available in a very circuitous manner. It is a transfer of £200,000 from the loans fund and the balance is to come from next year's Estimate. Did the Minister have a meeting last September with Bord Fáilte, the hotels and other interests? What assessment was made of the difficulties encountered last year? Apart from the additional subvention what steps were taken to tackle the problems which were encountered last year? All the evidence indicates that, in fact, little or no progress was made. The situation has definitely worsened. I do not regard the postal strike in Britain as being an adequate explanation of the problems in our tourist trade.

Bord Fáilte is a State body charged with responsibility for the Irish tourist industry. The situation in that body has deteriorated. A marketing manager has resigned. A number of key posts have remained unfilled over the past months. There has been no manager in the Glasgow office for some time. Various people have been sent there and taken out again. There are three key appointments in other parts of Britain which have not been filled. An important post in London has not been filled. One of the staff of Bord Fáilte in Birmingham has gone to the Northern Ireland Tourist Board, leaving his post unfilled. The morale within Bord Fáilte among the staff is deplorably low. Staff relations are very bad. When the Estimate comes before the House I will explain what is happening. Last July the Minister told us that restructuring of the board would take place as soon as he had a chance to introduce the necessary legislation.

What restructuring has taken place? Why was it that particularly in relation to marketing to which the Minister refers the marketing manager who had an outstanding record prior to his entry to Bord Fáilte was compelled to go out in the middle of the peak promotional period? These are matters which indicate that a very serious situation exists in the State body charged with responsibility for the tourist industry.

In relation to this extra subvention I asked the Minister, when the Dáil resumed after the summer recess last year, whether £395,000 would be adequate and I said that I believed this money could be spent in Britain alone. The Minister's reply was: "I am looking into this." The time has come to face facts and there is no use trying to hide from the situation which exists. I want to look at the situation realistically and I want to put on record the facts as I have found them particularly in relation to the three main markets, Britain, North America and Europe. I cannot speak with practical experience of North America, or of the European market, but I have had considerable practical experience in Great Britain. The situation in regard to the British market has been deteriorating for quite a long time. Admittedly, the situation was aggravated by the unfortunate troubles in the north and the political situation here last May also affected our tourist market in Britain. Admittedly also, the postal strike came at a very unfortunate time, just at the peak booking period and when our advertising promotional campaign was at its peak. However, over and above these factors there are much more serious and much more fundamental factors having a very adverse effect on our tourism potential in Britain.

A few weeks ago I pointed out at Question Time that for a long number of years it has been the policy of Bord Fáilte to bring travel agents over here on familiarisation tours. Year after year numerous travel agents have been brought here—I am speaking now in relation to the British market—on familiarisation tours. In fact, practically every travel agent there has been brought over here at the expense of Bord Fáilte, or his expenses have been contributed to by way of free transport by the B and I or Aer Lingus. Receptions have been held in Britain and everything that could be done has been done to ensure that the British travel agents were completely familiar with the potential of Ireland. What do we find? We find that over the past three years British travel agents have been losing interest in Ireland. The situation has now been reached in which we are contemplating the establishment of a national tourist agency or the purchase of an interest in Cooks Travel. This is because the British travel agents have written Ireland off.

There are a few with whom I am familiar who still display a reasonable interest in Ireland and I refer particularly to Frames, and to Olley Travel of London, Camkin Travel of Warwickshire and particularly to Emerald Isle Holiday Tours of Manchester who specialise in Irish holidays, but, by and large, the overall situation there is that agents have only been looking at Ireland with a secondary interest.

There are reasons for this, reasons which Bord Fáilte should have been aware of and which they should have brought to the notice of the Minister to enable the necessary action to be taken. It is madness that at the start of the tourist season in 1971, at the end of a promotion period and so forth, we are now talking about setting up a national travel agency and buying an interest in Cooks. That should have been done last September or October. That was the time to start. I understand from replies here that an examination of the sales structure and marketing set-up of Bord Fáilte is being undertaken. Why was this not done in September or even in October? Certainly it should have been done before Christmas. There was adequate time from July to Christmas to set up whatever new machinery was necessary. If the Minister looks up my speech in July last he will see that I am now making the same speech because we knew as much last July as we do now. I do not know what has gone wrong. The situation is serious and it is giving rise to grave concern. Drastic action will have to be taken if we are to recover our foothold on the British market and generate additional traffic from the British market.

I have already said that the money being voted here could be profitably spent in Britain alone but instead it has been allocated between the three main markets I have mentioned. The amount provided for the British market is totally inadequate and results show that expenditure on promotion in Britain over the last four or five months has been totally inadequate and unrealistic. The Minister stated that bookings from Britain at the moment are running at the same level as last year. I wish to contradict him on that. The present bookings from Britain are not at the same level as they were last year and unless the Minister can produce definite evidence I will not accept what he says. I have been reliably informed that B & I bookings show a reduction of 15 per cent and that British Rail Bookings show a reduction of about 18 per cent. I have not got figures for the national airlines but from what I can gather the position there will be the same. I think it is reasonable at this stage to predict that there will be a reduction of at least 20 per cent in traffic from Britain this year.

Progress reported; Committee to sit again.
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