asked the Minister for Transport and Power whether he has taken or proposes to take any steps to rationalise and coordinate the policies of the different State sponsored bodies engaged in tourism; and, if not, why.
Ceisteanna—Questions. Oral Answers. - Tourism Policy.
16.
Mr. O'Donnell
There are arrangements for the rationalisation and co-ordination of the policies and programmes of the various State-sponsored bodies engaged in tourism. I meet the boards and chief executives of these organisations from time to time to ensure a co-ordinated approach to general tourism policy and at operational level there is close liaison and regular consultation between the organisations themselves, including arrangements for co-operation in joint promotional and advertising activities. In some areas special co-ordination committees have been established and these meet regularly to ensure maximum co-ordination of programmes. In addition, the State-sponsored bodies are represented on the National Tourism Council and through its activities participate in the development of understanding and co-operation between all interests in Irish tourism.
I am satisfied that there is a high level of co-ordination and co-operation among the State bodies in the industry and I do not consider that any additional measures are necessary in that regard.
Mr. O'Donnell
In the light of what the Minister has said about having had meetings and discussions in relation to their role in tourism, can we take it that in the coming season the role of each one of these companies will be more clearly defined? Can the Minister assure us that these State bodies will co-operate with one another and with private enterprise in ensuring the maximum return to the Irish tourist industry?
This has been done, and the establishment this time last year of the National Tourism Council, on which they are all represented—national carriers, private carriers, private tourist interests and State tourist interest—has provided an excellent forum whereby the views of all these interests can be collated, and it has been of very great assistance to me.
Mr. O'Donnell
The Minister does not appear to be aware that the manner in which the various State bodies engaged in tourism have been performing is highly unsatisfactory and has been the subject of considerable adverse comment from the people engaged in marketing tourism in Britain and America. It is said that there is jealousy, rivalry and cut-throat competition between these countries and that they are, in fact, in competition with private enterprise as well.
I am satisfied that there is sufficient co-ordination and I do not intend to encourage a situation in which there would be no competition. Competition is a spur these State companies need.