I welcome the introduction of this Tourist Traffic Bill, 1975, by the Minister for Transport and Power. I think it is fair to say that for once, amid the depression this year, last year and the year before in the tourist business, we are speaking tonight on items of tourism against a background of an excellent tourist season. At the beginning of this tourist season it had not seemed likely that things would work out as well as they did. The weather of course helped enormously but, despite that, it did seem things were going to go well, and they went extremely well. At this time there is unquestionably an added amount of confidence where the future of tourism is concerned in the midst of all the gloom there could have been a few months ago or last year.
The tourist development fund which the Minister proposes and to which he refers in his speech is in a sense the successor to the major resort development fund with a statutory limit of £4 million which was reached in 1972. Speaking from the point of view of Mayo and in particular west Mayo and the town of Westport where I live, I can say the major resort development fund was a very successful venture by Bord Fáilte. The town in which I am living benefited considerably from that fund. From what I have seen of the benefit of the fund I welcome very much the introduction of this tourist development fund by the Minister, because there was a void which needed to be filled, and it has been vitally necessary that work should proceed in this area.
In his speech the Minister refers to the question of designated areas, and says that maps are going to be introduced to this extent, that the assistance of the local authorities around the country will be sought for what is termed "a new tourism conservation policy", to use the Minister's words, clearly demonstrating "the land use requirements of tourism and staking a claim for tourism's share of the nation's natural resources." Of course this is necessary, but at the same time it is also necessary to make one or two cautionary remarks because at the present time, without this exercise being engaged in by Bord Fáilte, there is fairly stringent control in so far as the areas of natural beauty in the country are concerned, and the various local authorities, the county councils especially, drew up their development plans. Substantial regard was had to these very areas at the time, and within the local authorities, in the planning offices and among the chief executive officers of the county councils, there is a sense of responsibility which is not to be underestimated. Certainly the idea should not go abroad that there is less than an adequate approach to these problems at local level. In a country with such a wealth of beauty and such an amount of underdevelopment we would want to take great care of the manner in which we phrase language when we talk about staking a claim for tourism's share of the nation's natural resources, because if that is going to go to the extreme of not allowing development to happen at all in certain areas, the national interest will not be served to the greatest extent possible.
It seems to me that vital in such development or in such propositions is design, the quality of the proposals, the quality of the architecture, the quality of structures, the quality of housing. If I could illustrate this very simply—if you go to Achill Island, which is within my constituency, and if you go into villages like Dooagh, Keel, Slievemore, you are going into clusters of villages in areas of great natural beauty but where the habitation does not in any sense take away from the value or the beauty of the districts and indeed to an extent it tends to enhance it.
What I am trying to suggest is that if the development is of an indigenous nature, if houses are proposed which blend into the landscape, if traditional designs and concepts are used, one can have sensible development happening without, what is termed in modern phraseology, the quality of life or the environment being affected. This is an area in which we would want to be careful. Recently in Mayo there was a controversy in the area of west Louisburgh where Dutch interests had proposed a development. Originally they were refused by the county council but subsequently were given planning permission by the county council for a limited development subject to a number of conditions. This was appealed to the Minister; the appeal was allowed and the development was not allowed to go ahead. I know that Bord Fáilte were objectors to it, possibly, from their point of view, validly. At the same time there should be a positive approach in circumstances such as this in which, for example, if it is deemed to be necessary to object, a rider should be added of a positive nature to indicate the extent to which development might be welcomed in such circumstances. That would emphasise the fact that we welcome development if it is of a certain nature.
The Minister refers to zoning strategy. He refers to a balanced mix of facilities which offer a natural focal point for tourism activity. I agree completely with the Minister and Bord Fáilte about the necessity for such a zoning strategy and for focal points on the tourist map if we are to maximise development in the tourist world.
About five years ago I was in the United States of America for an extended period and I remember speaking to people who carried out some research in the United States for a European Government about those things in that country which tourists were attracted to most of all. Strangely it was matters on which we place emphasis, and rightly so, which were of least appeal—for example, the mountains, the rivers or the streams— because in many countries there is an abundance of this type of infrastructure and background, and very often people are coming to other countries for indigenous things. They may come to Dublin, for example, to see the Book of Kells because they have an intense interest in the culture of that period in Europe. They may be interested in archaeology and go to see Ballintubber Abbey in Mayo. They may be interested in theatre, and the Wexford Festival is a focal point or possibly Dublin. They may be interested in golf as a particular sport. Therefore to me it seems very sensible in the overall interest in development to have such focal points. For that reason I was very glad that previously under the major resort development fund the town of Westport in which I live was chosen by Bord Fáilte as a major resort for the purpose of the development fund.
I would like to express to Bord Fáilte our appreciation for their support for the championship golf course at Westport. This cost a great deal of money but if it were started today it would cost up to five times as much as it did. It could not have been done at the time but for the interest shown by Bord Fáilte. This has helped to make the town the focal point in tourism in that part of west Mayo and in Clew Bay. We also have the deep sea angling festival, a horse show and a good deal of hotel activity supported by Bord Fáilte.
Westport is a pleasant town where we have mountains and fishing. There is increased consumption of farm produce and there is an increased level of employment for farmers' sons and daughters during the summer months because of the many developments in the town. There has been mention of about 90 centres and there are also many interesting points in the Minister's speech so I hope there will be a continuation of the existing policy, particularly in relation to west Mayo.
Westport in particular has been very successful in the past few years in attracting a great many national bodies to hold their annual conferences there. This year up to a dozen national bodies decided to hold their national conferences there. The town has been successful in doing this because of the amenities there. I expect that over the years all those different bodies have been in five or six towns in the country and that for them it is also an attraction to go to a new centre.
There are certain limitations if successful conferences are to be held in Westport. One of the principal limitations is that there is not an adequate conference centre of an international standard. There are even limitations if national groups are of a sufficient size. If we are to attract national conferences, which Bord Fáilte have done very successfully in relation to the country in general, then it will be necessary for them to think of support for a conference centre for Westport. I would couple with that the possibility of the board looking at some type of theatre development.
Some years ago an officer of the board, who deals with this matter, had discussions with some people in the town but that was followed by a period of great gloom when we had our problems with the North of Ireland and the discussions fell through. I know that in Scotland a small town called Pithlochry in the north-east of the country, a tourist town in a fairly isolated area, has by far the longest tourist season. The reason for this is that the focal point is a theatre project in which a company run a series of plays from the start to the end of the tourist season. In addition to having the opportunity of looking at the beauty of the district in the day visitors in the evening have a guarantee of life of a certain nature, which has a great appeal for many people. It is of enormous import to the tourist economy in that particular region that the theatre project is in that town.
I should like to refer to the Westport situation and again to put on record our appreciation to Bord Fáilte for their concern up to the moment. I would also like to refer to the future so far as the tourist development fund is concerned and to state that a feasibility study of building going ahead, within which one might attempt to couple the functions of a conference with some of these other matters to which I have referred, might be very welcome. Westport is situated on Clew Bay, which has about 300 islands. Recently there has been considerable interest in water sports, especially dinghy sailing and other types of sailing. A French sailing club, which has a centre in Baltimore, County Cork, purchased part of one of the islands in Clew Bay. This development is very limited at present because there is not an adequate slipway or pier in the part of the bay most suitable for this type of development. The local tourist office and the regional tourist group in Mayo/Galway, are very interested in the development but funds have been a problem.
The Minister referred to the role of Bord Fáilte in the accommodation field and spoke about encouraging the provision of a balanced and viable supply of accommodation. In the past Bord Fáilte have been a little bit indiscriminate in giving grants to hotels in regard to two particular matters which they should take care of in the future. They should play some role in the siting of hotels because in some cases hotels have got substantial State aid and have been built sometimes in areas where they have not been shown to their best advantage. In addition, some people with hotel management, hotel training and hotel backgrounds have found it difficult to get into the business of being hoteliers in an equity sense because they only had limited funds. This can be contrasted with a lot of support for companies or individuals who had not a background in hotel management, in the presentation of food or hotel training, and sometimes the development has been less than desirable. Sometimes people with a specific background, in a carrer sense, in tourism and in hotel management have not been supported to the extent they might have been because they had not sufficient funds.
The most desirable type of development in relation to tourism that can take place in a small country like this is a limitation on massive hotels in such areas as Dublin and Cork. The type of development we should see is that which on the Continent has been most successful in small centres, that is, the quality of service, the quality of management and concern for individuals. This is done much better in the hands of individuals and families in the management situation, who are committed to this type of work, than it can ever be done by companies where the approach is entirely different and in many cases is unsuited to development in the small centres.
When one talks in terms of viability of hotels and viability of projects it seems to me that the possibility of viability being maintained over a long period is enhanced greatly by the management and equity being in the hands of people who know what they are doing and whose careers are totally at stake because of the investment situation. The overheads of such people, if they run into a rough period, such as the country in general did over the last few years in relation to tourism, can be cut to a much greater degree than one could attempt to do if one is attempting to delegate management to run hotels of a small or medium nature.
I hope that in the future, when we get off the ground again, when the problems in the North recede and when we get the British tourists back again, we will be a little bit more discriminating in our approach to the particular areas I have spoken about. I realise it is not the policy of Bord Fáilte at the moment to encourage new hotel development but I believe the Minister is anxious to encourage the development of a viable supply of accommodation.
There is one area in Mayo where support for a tourist hotel is very necessary. I refer to the Erris region. There is an enormous area broadly termed Erris which is as big as County Louth within which there is one small hotel but there is a great need for a tourist type hotel somewhere amid the beauty of that area not far from Belmullet. There is also a great need for a centre for the holding of functions. The area is very remote from the other major centres in Mayo, about 40 miles from Ballina and about 50 to 55 miles from Westport and Castlebar. Organisations there are obliged to hold functions 40 or 50 miles away which is completely undesirable socially and otherwise. There is a great deal of traffic in the area in the summer months principally due to Irish people coming home to visit relatives. It is an area of great tourist potential due to its beauty and scenery and the islands offshore. There could be much more tourist development if facilities were improved. Also, where our own people are coming home for holidays with considerable incomes—they are very good workers—they are keen to spend. If, in the Minister's phraseology one talks of balanced accommodation, if one looks at the west coast from the northern tip of Donegal down to West Cork there is no part for which the necessity is greater than the area I have spoken about. Already a great deal of business is leaving the area not only for evening functions such as dinner dances to which I referred but also wedding receptions and so on. There is a viable situation there in the mornings. I understand there are interests prepared to go ahead with this venture and being encouraged by Gaeltarra Éireann. Again, using the Minister's argument as to the board's role, there is a necessity and it seems to me an obligation for Bord Fáilte to become involved in a project in this area and something should be done about it.
The tourist season this year was an enormous success in my area despite the fact that there were not all that many British people around; there were many continentals. There is a new phenomenon of which we should take greater note—Deputy O'Leary referred to it briefly. Due to the fact that many more Irish people are coming home on holiday than there were previously, there is increased affluence in the country. We are delighted this is happening and, hopefully, it will continue. The romanticism of going to countries like Spain and to some extent the lessthan-good value for money in some of the hotels abroad is leading to greater sophistication among Irish people who now value to a greater extent the assets of our own country —an extremely welcome development. It is not the board's function to a great extent to encourage tourism within the country but for areas like Mayo and Galway it is extremely important because tourists coming to spend a week in Ballinrobe or Cong or Achill from Dublin or Cork are, as far as that region is concerned, just as valuable as those coming from anywhere else and we are very glad to see the increased numbers coming from other parts of the country.
A couple of years back the board were forced, because of the fall-off in numbers to go to Britain to encourage Irish people who work there to come home more often. It is a sad reflection on our attitudes that it took this national crisis within our own country to encourage us to persuade our own people to come back; we should have been doing this long before that. They are now coming in greater numbers.
The farm guesthouse development has been very successful and, as applies to smaller hotels, the personal nature of the service at such guesthouses is, I think, where the future lies and where improvement will continue in providing good service, good meals and clean, comfortable accommodation. These are all important matters and the future of tourism is in our own hands to a certain extent. It will depend on the extent to which we provide such service, good food and keep clean, comfortable accomodation. In a small area where some guesthouses do this extremely well the number coming back to that guesthouse in the following year and to other guesthouses recommended is very substantial. Of course, Bord Fáilte promotion helps but this trend is largely due to the promotion behind the scenes as a result of high standards and of doing things as they should be done. This is of incalculable value. The converse is also true; if standards are shoddy and food grubby, if there is uncleanliness and less than a civil approach, the damage done to the national image and the tourist future of the country is also incalculable.
Promotion of this kind can be done irrespective of good times or bad times for the economy and irrespective of a commitment by the Government. A nation can always improve itself by improving its standards and its simple facilities by such simple things as improving cleanliness and food. These improvements come when people concentrate on doing things as they should be done. There is scope for development in this area and it could redound greatly to the advantage of the country.
Tourist road grants were useful. I know there have been problems in the last few years but we would welcome another look at these. I wonder if the new fund being created could be used in this connection. In my part of the country these tourist road grants opened up roads leading to parts of the bays and parts of the lakes previously unopened. While it is not the function of Bord Fáilte to help local interests or development directly, there is the secondary importance of these road grants in that they also helped local people who lived along such roads and were travelling on them. It was a valuable service.
Other parts of the country have had a preponderance of it but I think we need increased development in all regions. There is no reason why we should not have visits arranged by Bord Fáilte by travel writers and tourist agents from other countries. I should like our area to get a greater share of the national cake in this respect.
Finally, I should like to refer to air services. Even on a very small scale with a limited size of airport, air services can open up traffic that would not otherwise exist. It is not merely a question of providing services to bring people by air rather than by train or car. There is a certain segment of the market prepared to go to places like the west and south-west if there is a possibility of flying there or flying within 50 or 60 miles of such a region. We have problems in Mayo in that respect because the nearest effective airport is at Shannon which is more than 100 miles from us and Dublin is 170 miles. I should like to point out to the Minister the extent of State support which exists in Roinn na Gaeltachta where Aer Arann is concerned in the subsidising of air services connecting different centres. While we should have a separate policy for Gaeltacht areas, if we are speaking in terms of culture, national identity and heritage, when we look at air services and air development if there are areas that are fairly remote and have not been as well developed as others, whether they are Galltacht or Gaeltacht, they deserve equal treatment. If we are speaking about economics and the condition of people we are talking about Irish people and whether they are in Ballycroy or in Achill does not matter a damn; they are in the same region and are equally as badly off.
In some cases there are instances where people are less well off in Galltacht areas than in Gaeltacht areas. We should take a new look at our air services to see if it is possible to get something moving with the type of support that is going into other places. This could open up a market we are not getting at present. I should like to congratulate Bord Fáilte on the work they did under the previous scheme, work which set the headline for the introduction of this Bill. I should like to compliment the Minister for introducing this Bill, for his courage and optimism in the field of tourism which is vitally necessary.