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Dáil Éireann debate -
Tuesday, 12 Dec 1978

Vol. 310 No. 7

Restrictive Practices (Confirmation of Order) (No. 3) Bill, 1978: Second and Subsequent Stages.

I move: "That the Bill be now read a Second Time."

In June of this year I addressed the House at the same stage of the Restrictive Practices (Confirmation of Order) Bill, 1978, which confirmed the Restrictive Practices (Groceries) (Amendment) Order, 1978. In the course of the House's discussion on that Bill reference was made to an ongoing boycott of the products of a company by a group representing wholesaling and retailing interests. I acknowledged then that the boycott was a matter of concern to me and indicated that I was having the matter urgently examined to identify any remedial action that might be taken.

The Examiner of Restrictive Practices, whose function it is to monitor the operation of orders made under the Act, was subsequently requested to intervene in the dispute in an attempt to bring together both parties and seek a termination on mutually acceptable terms. Under the chairmanship of the examiner an agreement was concluded to suspend boycott action for a three-month period to the end of November on the understanding that suppliers would withhold supplies from retailers who sold under cost. It was clear, however, that the dispute ran deeper than the under-cost selling issue which was the immediate occasion of the boycott and, also, that the provision in the agreement concluded under the examiner's chairmanship relating to withdrawal of supplies had implications for existing restrictive practices legislation.

It is, perhaps, opportune at this point to refer to the legislative background in so far as it affects the present difficulties. The first Restrictive Practices (Groceries) Order made in 1956 provided, inter alia, that suppliers could withhold supplies of goods from a retailer if the later resold at or below wholesale price and refused to give an undertaking that he would desist from doing so. The amending order made in 1973, however, repealed this provision in so far as it applied to grocery foodstuffs.

One of the main considerations behind this amendment was the connection which was then seen to exist between advertising of below-cost sales and the practice of below-cost selling itself. Without widespread advertising, much of the impact of below-cost sales tended to be lost. The advertising of such sales had, moreover, undesirable features notably that it served to give to the buying public a misleading impression of the entire range of prices being charged in the outlet or outlets concerned. The bulk of prices must, of course, reflect a margin covering retailing costs and yielding a profit and advertising of this nature creates an unfavourable impression of the prices in independent or small retail outlets, resulting in serious losses in sales, thereby accentuating the tendency to domination of the trade by multiple organisations. In sum, therefore, it was considered that the prohibition of a practice which was seen to have a number of undesirable features, would also have the effect of eliminating the actual practice of selling below purchase price.

Reverting to the events of last summer the agreement concluded under the chairmanship of the Examiner of Restrictive Practices had implications for existing legislation. In view of this, and also of the temporary nature of the agreement, the Restrictive Practices Commission were requested by me to engage in discussion with all parties involved in the supply and distribution of grocery goods with a view to finding, if possible, a more enduring solution. In short, the Examiner having negotiated a truce, I was anxious that the Commission should then try to find the basis for a permanent peace.

A situation in which manufacturers were, on the one hand, threatened by a boycott from one group of customers and, on the other, were having to give to another group the sort of terms that enabled them to indulge in below-cost selling, would, if it were to persist, most assuredly not be in the economic interests of the country. In the short-term perhaps it might serve to make certain products available at lower prices for some consumers, but this would be on a very limited scale. In the long term it would almost certainly lead to the loss of jobs in manufacturing industry and the substitution of imported goods for the products of the firms which would have had to close. And concurrent with such adverse developments, that minority of consumers who had earlier benefited from below-cost selling would be likely to find themselves paying higher prices for their groceries.

The commission held a series of meetings with representatives of the suppliers, wholesalers, multiple and independent retail outlets. It soon became apparent in the discussions that some months would be required to attempt to resolve the issues. These issues centred around the terms of supply and they are the subject of ongoing discussion between the parties immediately involved in the sector.

In view of the need for time to facilitate conclusion of these negotiations, the commission concentrated their efforts on getting an extension beyond end of November of the moratorium on boycott activity. This they were successful in doing and the moratorium has now been extended to the end of March 1979. The agreement was concluded on the basis that certain action of a legislative nature would be undertaken. In their report to me, the commission recommended that the Restrictive Practices (Groceries) Orders should be amended to reapply, in relation to all grocery goods the provision in the 1956 order enabling suppliers to withhold supplies from persons who engage in below cost selling. The commission also recommended that the prohibition on the advertising for sale of goods below cost should be restated so to apply this prohibition to the advertising of all grocery goods.

I have accepted the commission's recommendations and an order giving them effect has been made and published. As regards the various regulations relating to the supply and distribution of grocery goods, it is my intention that these will be actively and comprehensively enforced. Future developments in the trade will also be closely monitored to ensure compliance with regulations. A further matter arising at this time which causes concern is the practice of multiple outlet traders advertising goods for sale at specially low prices when such low prices are not available at all outlets. This practice would appear to be in breach of the Consumer Information Act, 1978, and, accordingly, I propose to bring it to the notice of the Director of Consumer Affairs as soon as an appointment to this post is made.

The recent unrest in the grocery trade has been a matter of grave concern. I am confident, however, that compliance by the trade with the relevant regulations will serve to defuse the situation to an extent which will create a climate conducive to the early conclusion of negotiations on terms and conditions of supply. It is my earnest wish that these negotiations will be brought to a successful conclusion as early as possible and I trust that the House, in confirming this order, will share in these sentiments.

The Bill before us is introduced for the purpose of confirming an order made by the Minister under the Restrictive Practices Act, 1972. If I might digress for a moment—I am sure the Chair will not mind since I have been digressing for the past hour—having all restrictive practices legislation under the one cover, as it were, is very commendable. It makes for the convenience of people like us and others directly involved, such as solicitors and traders. I would appeal to the Minister to follow the same practice where orders are concerned. The principal order was made in 1976 and there have been many more since then. These should be consolidated.

As the Minister of State has said, the main purpose of the Bill is to foster conditions which will lead to a successful conclusion of the delicate negotiations now taking place in regard to conditions of supply between manufacturers and retailers. We on this side are very conscious of the delicacy of the situation and we are very anxious that the negotiations should be successfully concluded so that no further interruption of supplies will take place. We welcome a successful conclusion as a necessary safeguard for the small, independent retailer, the small grocery shopkeeper.

The main provision concerns below-cost selling. Section 5 of the order defines this to be a price that, after the deduction of the cost to the retailer of any discount or other benefit given by him on the sale of the goods, is less than the net invoice price of the goods, including any value-added tax payable by the retailer. This practice of below-cost selling has been employed mainly by multiple stores and supermarkets in an effort to stimulate trade. The problem here is that the items involved are basically foodstuffs. It is not an unfair observation, I think, to say that the larger multiple stores are not interested in philanthropy to the extent they would wish us to believe. In other words, philanthropy and trade do not mix very well.

If a store is selling a commodity below cost and advertising it as such, we can take it the store will be selling many other products at prices which give them favourable returns, items which may be unidentifiable to the consumer. Therefore the whole thing is misleading the consumer, as the Minister has stated. Such stores employ a certain amount of psychology in regard to the location of items in the shop. Below cost items would be deep in the store and the customer would have to wade his way through above cost items and the store would hope that he would purchase them en route to the below cost items. These are legitimate devices but there is a certain degree of exploitation involved by the traders.

There is another point of importance. The practice of under-cost selling can be indulged in only by the bigger outlets because of volume and the capital involved. Small shops cannot avail of this device. The danger is that if this were allowed to persist, in time the smaller traders would be squeezed out of business and we could have the unfavourable result in a small country like this that the whole grocery trade would be in the hands of a few multiple stores who could impose a virtual monopoly situation in which the Minister would have a tragic situation on her hands.

The 1972 inquiry into the grocery trade, which was very comprehensive, did not elicit any broad support for under-cost selling from either manufacturers or consumers. The commission did not recommend prohibition of below cost selling and this Bill does not prohibit it, but it does not encourage it in any shape or form. It is something of a compromise in regard to the difficulties encountered earlier this year in the grocery trade. We on this side are prepared to accept this process of conciliation and should like to be associated with it.

I may have said something which might not sound too good to the larger stores, the supermarkets and multiple stores. On the other hand, we must acknowledge that they have expressed their good intentions in relation to the phasing out of below cost selling, and we must give credit where credit is due.

The proposed restrictions on advertising of goods offered for below cost sale is new. I am pleased to see that it has been restated in paragraph 5 of the order and that it has been widened to cover all groceries, food and non-food items. The order will serve to control this below cost selling which to the consumer might seem very attractive in the short-term but which in the long-term does not hold out any great benefit for the consumer, who should be told that this is so.

Mention of restrictive practices legislation brings me to the functions of the Director of Consumer Affairs and I should like to put on record my appreciation of the excellent work the commission have done and of the excellent comprehensive reports they have published, including the evidence. There was one recently in regard to the distribution of films which made very good reading for anyone interested in that area of activity. Because of misleading advertising of goods, I should like to stress the vital role to be played by the Director of Consumer Affairs whose appointment is overdue. I should like to express my disappointment because this person—I do not know whether it will be male or female—has not been appointed. There are rumblings that somebody is to be appointed, but nothing can be done until the appointment has been made.

Deputy Desmond and I were on a live radio programme a few weeks ago—the Minister could not be there because of commitment in the House. At the end of the programme an announcement came on in blatant breach of the Consumer Information Act. It was just when we had finished. On came this special offer in blatant breach of the Act. As the Minister knows, not a thing can be done until this appointment has been made.

I wish to welcome the Bill, but it is matter of profound regret that Dáil Éireann should have to produce an order in effect to provide fire brigade action to dampen down some of the more cut-throat and not very pleasant practices of some of the interests who went at each others throats in the boycott issue earlier in the year and who are now, to some extent, licking their wounds.

I do not think anybody would be particularly perturbed at healthy, tough but fair competition, but in a trade in which the margins are so tight and in which there is not that much profit to be made in the long run, in many areas of the grocery trade the kind of outbreak of retail warfare which we saw earlier this year cannot do the trade much good. It certainly did not help the viability of many of the companies concerned, and in the long run it does not contribute to fair competition.

There is a major side factor in this because some firms could be put out of business by others who in turn would be so seriously damaged that employment in their firms would have to be reduced. The kind of competition we saw earlier this year, with various retailers falling from their horses and getting injured in the process, was not of any advantage to the companies concerned and was not of any real benefit to the Irish consumer. I would stress that strongly.

One of the difficulties which has arisen in relation to this Bill and to other aspects of competition is the wide lack of public awareness of retail and wholesale margins, even in the grocery trade. Although such margins are notoriously slender generally in the grocery trade, this is not so in regard to one line, that of fruit and vegetables, where margins are outrageous and represent massive exploitation of the consumer, who gets miserable value. But in other lines, margins are tight and it is inevitable that the Government should hold the reins. I would hope that the National Prices Commission and the Director of Consumer Affairs would insist that manufacturers and suppliers will make a lot more information available to the public, not only in relation to the grocery trade but to a wide range of produce, particularly in relation to price differentials as between wholesale and retail outlets. It always sticks in my craw when I compare the wholesale cost of a bottle of mineral water with the retail price. Let us take a crate of "7-Up" and the price at which it enters the supermarket and that charged for it when it leaves. The public are not aware that sometimes the price charged has been doubled in regard to that one soft drink product. There has been a great deal of outrageous consumer exploitation in a line where there is not a great deal of competition because householders do not discriminate to any great degree in the matter of soft drinks.

These are areas in regard to which I have very strong views. What happened in relation to the boycott was entirely regrettable. In fruit and vegetables, particularly, there is not enough fair competition and the consumer in many areas is being taken for a massive ride because wholesalers and retailers have a huge profit margin.

I particularly welcome the Minister's reference in her speech to the practice of multiple traders advertising goods for sale at specially low prices when such prices are not available at all outlets. In Dublin, householders have one or two options in relation to supermarkets, but these advertisements in national newspapers, particularly in evening newspapers, are read by consumers in rural towns where there might be only one outlet and where the alleged specially low prices are not available. This occurs even in suburban areas of the larger cities. This is partcularly unfair where there is a lesser degree of consumer choice.

I therefore urge on the Minister that the Director of Consumer Affairs should go on the consumer affairs programme of RTE and explain to consumers what can happen. We men are unfortunately so lazy that we tend to impose the job of grocery shopping on our wives. They tend to listen to RTE's morning consumer affairs programmes and I therefore strongly urge that the Director of Consumer Affairs should go on such programmes to explain what is meant by our restrictive practices legislation. I hope that this Bill will strengthen the viability of many retailers throughout the country and that it will stamp out some of the cut-throat practices which have been developing.

I thank Deputies O'Toole and Desmond for the warm welcome they have given to the Bill and for their comments, which have been very helpful. Deputy O'Toole asked about consolidation. I have stated in the House that I am in favour of it but I feel that the orders should be examined first by the commission. At the moment, as the Deputies will appreciate, the commission have a rather heavy workload. I will consider introducing consolidation at the earliest possible moment.

Deputy O'Toole spoke about the Director of Consumer Affairs, as did Deputy Desmond. Deputy Desmond mentioned advertising of goods for sale at specially low prices and he pointed out that these notices appear in newspapers which go into nearly every home throughout the country, not just in Dublin. Like Deputy O'Toole, I come from an area where the same prices are not available as in Dublin. This would appear to be a case of misleading information which would be in breach of the Consumer Information Act and it is my intention to bring it to the notice of the Director of Consumer Affairs when he is appointed, I hope early in 1979.

Why not have him like Santa Claus, before Christmas?

Santa Claus will come on Christmas Eve and I hope we will have the Director of Consumer Affairs in the New Year when the rumour Deputy O'Toole has heard will be confirmed. Deputy Desmond made similar points to Deputy O'Toole on the undesirable effects on manufacturers of below price selling, and the effects on employment in manufacturing industries. The areas of main concern to us when we asked the commission to investigate the situation were that the regulations now being made are complied with fully. That would make the situation more conducive to early conclusion of the negotiations about terms of supply.

It remains for me to say again how pleased I am that the Deputies opposite have welcomed the Bill and to express my thanks as well to the examiner and to the Restrictive Practices Commission for the work that they have done in the past and which they will continue to do in the future.

Question put and agreed to.
Agreed to take remaining Stages today.
Bill put through Committee, reported without amendment, and passed.
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