Vol. 395 No. 8
66 Mr. Durkan asked the Minister for Industry and Commerce the plans, if any, he has to launch a new marketing campaign for Irish products on world markets in anticipation of increased competition arising from outside the EC; and if he will make a statement on the matter.
Coras Tráchtála is the agency charged with the responsibility of implementing programmes to assist Irish exporters.
The marketing measures which CTT will operate over the coming four years are set out in the Programme for Industrial Development 1989-1993 which was published on 23 January 1990 and is available to Deputies in the Dáil Library.
The decision of the European Commission to adopt a 75 per cent support rate for market development measures has enabled the Government to allocate increased resources to the marketing area. CTT's grant-in-aid for 1990 will amount to £24.637 million, an increase of £3.837 million on the 1989 allocation. This level of Exchequer support will enable CTT to maintain its current services to Irish exporters and to expand and initiate new measures specifically related to building the marketing strengths which will be needed to compete on world markets.
