The Asia-Pacific region is expected to yield massive tourism and travel business in the future. Bord Fáilte has staff representation in Australia, which also includes coverage of New Zealand. There is active involvement with the major carriers and travel trade there. The successful introduction of common-rating fares from Australia has been a major factor in increasing business. As part of the special tourism promotion and development fund £100,000 was made available to Bord Fáilte for extra promotion of Ireland in Australia.
Bord Fáilte and Aer Lingus are actively working in the Japanese market through one of Japan's leading tour wholesalers. Another additional £100,000 was allocated to help promote this market. Singapore, Malaysia and Korea are also being targeted for future growth. The London, Paris and Frankfurt gateways will play key roles in promotional efforts to attract future business from South East Asia.