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Dáil Éireann debate -
Tuesday, 27 Jun 1995

Vol. 455 No. 1

Written Answers. - Tourist Industry.

Pat Upton

Question:

135 Dr. Upton asked the Minister for Tourism and Trade the targets which were met by his Department for the tourist industry nationally and for the Dublin area for each year since 1990; and the way in which the performance of the industry for each of these years compared with the targets. [11774/95]

Pat Upton

Question:

137 Dr. Upton asked the Minister for Tourism and Trade the means used to monitor and review results in the tourist industry. [11776/95]

The Operational Programme for Tourism 1989-93 set out strategic targets for the development of Irish tourism in relation to foreign exchange earnings, overseas visitor numbers and tourism-related jobs to be created, over the five-year lifetime of the programme. The actual results achieved, as compared with the targets set, at the end of 1993 are set out in the following table.

As regards the period from 1994 onwards, the Operational Programme for Tourism 1994-99 sets out strategic targets for the lifetime of the programme, as opposed to annual targets. Its principal objectives are to achieve a foreign earnings target of £2,250 million per annum and to create an additional 35,000 jobs by 1999. Expectations are that these targets will be fully realised.

The means used to monitor and review tourism results include surveys of tourists and tourist operators together with statistics compiled by the Central Statistics Office and Bord Fáilte. In addition, the Operational Programme for Tourism 1994-99 identifies a range of economic, activity, quality, physical and financial indicators to help assess the performance of the programme.
Tourism in the Dublin area is the responsibility of the Dublin Regional Tourism Organisation and I have no direct functional responsibility in the matter.
Performance of the Operational Programme for Tourism 1989-93

1993 Target

1993 Actual

Actual-Target

%

Foreign Exchange

1,341

1,367

102

Earnings

(IR£m)

Overseas Numbers

4,505

3,330

74

(000s)

Tourism Jobs

92,600

91,000

98

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