Bernard J. Durkan
Question:91 Mr. Durkan asked the Minister for Agriculture and Food the extent of new food markets he has identified or established in 1999; and if he will make a statement on the matter. [11175/99]
Written Answers. - Food Exports.
A key element in the market development strategy of An Bord Bia, is the broadening of the industry's market base by generating business that is new to Ireland and focusing resources in those areas likely to yield the greatest return.
Its marketing strategy for the beef sector focuses on four core EU markets, namely the UK, France, Italy and Holland while continuing an active market development and promotional role throughout all EU markets. Its foodservice programme covering all product sectors is being extended to European markets, while similarly the private label programme is being extended to Germany and Spain.
Following the re-opening of the Iranian beef market in 1998, a contract for the autumn is expected subject to normal commercial conditions. Irish beef was also exported to the Philippines for the first time in a number of years. An Bord Bia is increasing its focus in identifying new markets and expanding Irish food exports to Eastern European countries and selected CIS countries such as Azerbaijan. In addition, Turkey, Jordan and Tunisia are being targeted for development. The Irish food industry has achieved significant growth in the last five years with exports in 1998 exceeding £5 billion. Irish food is currently being exported to more than 100 countries, and An Bord Bia is committed to developing and extending its programmes and activities to maximise the potential of the industry.