There is no doubt that the current tight labour market, with an increased number and variety of opportunities available for those seeking employment, has impacted on the number of applicants for positions in the Civil Service. Like other competitors in the market the Civil Service Commission is having to change to adapt to this new era of choice to ensure it continues to attract top calibre recruits to a career path in the Civil Service.
I, as Minister, recognise that in this era of increased choice, there is a need to ensure that jobs within the Civil Service remain competitively attractive and that there is sufficient awareness of this fact amongst those considering their employment prospects. I also recognise that in this era of choice it is equally important to retain the good, qualified people who have already begun a career in the Civil Service.
In this regard, a number of initiatives have already been undertaken. It is worth mentioning that two marketing studies were commissioned, the first to research the public awareness and perceptions of employment-career opportunities in the Civil Service. The second tackled the issue of staff retention. Following from these studies, a high level team was established, the integrated marketing strategy work group, the objectives of which include the creation of an integrated marketing strategy for the Civil Service, the development of an effective retention policy in the light of current labour market situation and the development of a communications strategy. These initiatives acknowledge that we need to engage in a process of selling the Civil Service as a career which offers significant opportunities for interesting and satisfying work.
In addition, the Civil Service Commission has significantly increased its activities in the labour market in recent times. It now uses state-of-the-art CD ROM technology, improved press advertisement techniques, radio advertisements and various promotional materials for schools and colleges. It is ever present at major recruitment fairs and exhibitions.