I have no function regarding the regulation of air fares within the aviation industry.
Under the Consumer Information Act 1978, which is enforced by the Director of Consumer Affairs, it is forbidden to publish any advertisement which is false or misleading. With specific reference to advertisements for air fares, consumers have the right to reliable, transparent information about air fares before they buy a ticket. In that connection, at the end of last year, and in response to an investigation by the Director of Consumer Affairs, I made an order under the 1978 Act concerning advertisements for air fares. The Consumer Information (Advertisement for Airfares) Order, 2000 – S.I. No. 468 of 2000 – which came into force on 1 March 2001, entitles air travellers to comprehensive information as regards the full cost and availability of the fare on offer. The Director of Consumer Affairs is responsible for enforcement of the order.
The advertising industry also has its own self-regulatory body, Advertising Standards Authority for Ireland. The ASAI has a code of practice of advertising standards, which provides that an advertisement must be legal, decent, honest and truthful, and should be prepared with a sense of responsibility to consumers and society. The ASAI complaints committee considers and deals with complaints from the public by reference to the code of practice.