The purpose of the first two surveys carried out by the Director of Consumer Affairs under the action plan, 2000-01, to protect consumers as far as possible against unwarranted price rises during the changeover to the euro was to establish the level of dual pricing taking place in retail outlets and the display of and correct use of the conversion rate and rounding rules.
The first survey was undertaken during November 2000. Inspectors of the Office of the Director of Consumer Affairs surveyed 620 premises. In 30% of the premises surveyed there was evidence of at least some dual pricing of products on sale; less than 3% of premises actually displayed the euro conversion rate; 35% had dual priced the total figures on till receipts issued; less than 20% had the euro conversion rate shown on till receipts; 27% of the total premises surveyed had used the conversion rate correctly. The remainder had either not used the rate at all or else had used it incorrectly. The incorrect usage of the rate use was brought to the attention of the retailers involved.