Dáil Éireann debate -
Wednesday, 30 Jan 2002

Vol. 547 No. 1

Written Answers. - Departmental Expenditure.

Michael Ring

Question:

214 Mr. Ring asked the Minister for Public Enterprise the amount which was spent in her Department from June 1997 to December 2001 for media purposes and-or advertising; the way in which the money was spent (details supplied); the amount spent on a year to year basis; and the money which was spent on videos. [2026/02]

Minister for Public Enterprise (Mrs. O'Rourke)

Expenditure by my Department for media purposes and advertising from June 1997 to 2001 is as follows:

Media Purposes

1997–9,080 (£7,151)

1998–6,566 (£5,171)

1999–4,967 (£3,912)

2000–9,605 (£7,565)

2001–13,112 (£10,327)

Advertising

1997–188,555 (£148,499)

1998–261,961 (£206,311)

1999–5,268,395 (£4,149,198)

2000–1,135,312 (£894,131)

2001–874,725 (£688,902)

A breakdown of these figures is set out below.

Media Purposes

	Photography	Press Releases	Transcripts/Audio Tapes	Total	Total IR£
1997	7,973	323	784	9,080	7,151
1998	6,367		199	6,566	5,171
1999	4,323	181	463	4,967	3,912
2000	4,772	4,453	380	9,605	7,565
2001	9,328	3,784		13,112	10,327
Total	32,763	8,741	1,826	43,330	34,126

Advertising

	Papers	T.V.	Radio	Misc	Total	TotalIR£
1997	90,963	67,042	24,379	6,171	188,555	148,499
1998	136,965	77,411	29,204	18,381	261,961	206,311
1999	1,730,593	1,833,959	458,172	1,245,671	5,268,395	4,149,198
2000	329,541	690,301	83,800	31,670	1,135,312	894,131
2001	512,640	222,622	68,570	70,893	874,725	688,902
Total	2,800,702	2,891,335	664,125	1,372,786	7,728,948	6,087,041

Breakdown between national and provincial newspapers is not available.Misc refers to advertisements in the telephone book,Iris Oifigiúil, Public Sector Times and other various magazines and also includes the printing of S.I.s

1.Telecom Éireann IPO

Of total expenditure incurred during 1999 the Telecom Éireann IPO accounted for the following:

Newspapers–	1,481,560,£1,166,823
Television–	1,694,288,£1,334,360
Radio–	408,653,£321,840
Misc–	677,346,£533,453 – postal
	513,414,£404,346 – poster
	29,165,£22,969*

*expenses incurred during the registration and application phase

2.Aer Lingus IPO

Of total expenditure in 2000 and 2001, the Aer Lingus IPO accounted for:

Television–	461,748,£363,656 – 2000
Television–	37,240,£29,329 – 2001
Newspapers–	25,489,£20,074 – 2001

These amounts refer to preparatory work undertaken by advertising consultants in relation to the advertising campaign planned for the Aer Lingus IPO.

3.Expenditure of 71,387, £56,222, was incurred in 2001 on newspaper advertising for the National Emergency Plan.

4.Irish Energy Centre

Advertising by the Irish Energy Centre from June 1997 to December 2001 accounted for the following expenditure:

Newspapers– 559,460, £440,611

Television– 698,090, £549,791

Radio– 255,480, £201,207

5.Videos

An office safety essential video was purchased in 1997 at a cost of 307, £242. Expenditure of 7,682, £6,050, was incurred in 1998 on the design and production of a Met Éireann promotional video. Expenditure on videos by the Irish Energy Centre from June 1997 to December 2001 was 15,620, £12,302. The videos were for promotional purposes.