Vol. 557 No. 5
63 Mr. Stagg asked the Minister for Arts, Sport and Tourism his views on recent comments by the chief executive of the Consumers Association of Ireland regarding prices and standards in the tourism industry; and if he will make a statement on the matter. [22481/02]
I am keenly aware of concern among consumers about value in certain parts of the tourism sector. The comments of the chief executive of the Consumers Association of Ireland in relation to Ireland's image as a tourist destination are broadly consistent with some of the findings contained in recent visitor attitude surveys carried out by Bord Fáilte. Nevertheless, it is clear that there are strong messages coming through from the consumer and we must heed them. While they continue to represent a minority view among the total numbers surveyed, the number of continental visitors, in particular, who see Ireland as a good value for money destination has declined in recent years.
I have repeatedly stated that, as a tourist destination operating in an increasingly value sensitive market place, Ireland cannot afford to lose its competitive edge. We need to remember that value for money is the real issue, not price. Price and quality are the key determinants of value for money. Any increase in price levels which is not accompanied by an increase in quality and standards runs the risk of undermining the sector. Visitor concerns about price levels seem to relate to the cost of goods and services purchased during their stay rather than the price of holiday offers, access or accommodation. There is little in the visitor attitude surveys to suggest any deterioration in standards of service or the quality of the facilities on offer. The most recent survey shows that more than 90% of visitors were satisfied with the friendliness and hospitality experienced while on holiday here.
