As the Chair said, it has been a tremendously busy period in the arts throughout the country and at the Arts Council. All our efforts have been driven in one direction, namely, to deliver a better quality of service directly to artists and arts organisations. Within the past few months we have begun to widen our scope and to place a new emphasis on the public and audiences for the arts. At the end of last year we undertook a major survey of attitudes and behaviour, including patterns of attendance at arts events, to understand how people watch and listen to the arts, given all the new forms of media and the obstacles that people have traditionally suggested get in the way of participating in the arts. The results of this study were very interesting — encouraging in some respects and sobering in others — and they have identified new challenges for the Arts Council. I will provide the full survey to each committee member and can make available copies of the executive summary.
I wish to highlight some top-line figures that may be of interest to the committee. Members will know from talking to constituents that the arts have become much more available in the past ten years. A major finding of the report was that barriers identified in 1994 have been addressed and that there has been much success, particularly at local level. The arts are also becoming available in different forms. The survey highlighted that people purchase CDs and use modern forms of media, such as the Internet, podcasting and downloading, as new generations of people emerge who experience the arts much more readily and in different ways than past generations.
Ireland is a country that loves sport. It was interesting to note that three out of four people believe as much importance should be given to providing arts amenities as to providing sports amenities, although sport has a considerably higher profile than the arts. It is interesting that the public understands the important roles both arts and sport play in a well balanced society.
The most popular art forms were film, theatre and music, with attendance at plays in Ireland higher than anywhere else in England, Scotland, Wales or the Anglophone world, which includes Australia and America. Deputy O'Shea has often pointed to the value of the amateur sector in providing for this, which is a matter the Arts Council will seriously consider in the coming year. Another type of arts that is very popular is traditional music, with which the committee will be familiar. Its popularity, as Ms Braiden noted, has been helped and supported by the Arts Council.
To reply to the Chairman's question, the Arts Council is committed to not just introducing a pilot project and leaving it at that. Given the years of European investment, which was very welcome, there were many pilot projects in many policy areas but only a small percentage of these were mainstreamed. We now have a three-year programme which is designed to specifically support the traditional arts and to integrate them into the mainstream work of the council, which is our firm intention.
Another interesting finding of the report was that art in public places is very popular. We need to put an even greater focus on this area because 50% of people stopped to take a good look at a piece of art in a public space. We are not talking about people passing sculptures on roundabouts; we are talking about people stopping to look at, talk about and think about pieces in public. Therefore, what we put in our public places is very important and an issue to which we need to give careful consideration.
Ms Braiden spoke about the arts in education committee. Four out of five people consider arts education to be at least as important as science education, which is an important reassurance in highlighting that the public knows the arts has different ways of making a contribution. A more measurable contribution is that the arts are a powerful engine for tourism, with local festivals and activities being major actors in the local tourism industry. The survey found that people see the arts as a key factor in people coming to visit Ireland.
Another interesting point was that despite the busy lives people lead — time was the most precious commodity in the lifestyle elements of the survey — their involvement in organising arts events continues to flourish. I understand the committee has been concerned about the decline in voluntarism but 7% of the public, which amounts to approximately 300,000 people, helps with running an arts event or an arts organisation. It shows a tremendous level of engagement in a time-poor society that there are 300,000 people working on an unpaid basis to organise the arts.
The research has underlined the need for some new directions for the Arts Council. It has emphasised the need for a new touring programme. We have funded a touring experiment designed to support artists and producers to tour work around the Twenty-six Counties. We also have a link with the North, from where we are bringing companies to tour here also. We have already selected the first phase of this link, with eight groups receiving funding and a further two groups to receive consideration during the year. Overall, we will be spending €2 million on this programme to help organisations to take their work to audiences around the country.
This is an important step for the Arts Council. When an arts council plans how best to support arts development, it is important to think not only in three to five year timeframes but also in 15 and 20 year time horizons. If we consider the past 15 years, the Arts Council has put a very high priority on the local arts and an emphasis on letting each city, county and town develop its own unique and indigenous strengths in the arts.
Fifteen years later, we are looking at a changed landscape. New venues have developed. Almost every corner of Ireland holds an arts festival, as the Chairman stated. We have a tiny scheme for small festivals and we get at least 300 really good proposals for it every year. We can support approximately half of those, but there is also an excellent network of arts officers who develop programmes locally, tailored for each area. The local infrastructure is strong.
The excellent work being generated — the shows, concerts and exhibitions being created — now needs to travel so that those living in Limerick can enjoy work by the local Island Theatre company but also see "The Taming of the Shrew" by Rough Magic, while those living in Waterford can see Red Kettle but also Coiscéim touring with dance. This means that 5,000 people, rather than 1,000, will get to see a show, which makes sense not only for audiences, but also in terms of the value we get for the original investment in it. This will help address some of the geographic imbalances because some counties and towns are strong on drama and others on music. We hope, if we can invest in getting the arts to tour, that this will help even out the provision across the country. As part of this, we also want to ensure that the travel, living and working conditions of artists are acceptable, that all the venues are equipped with the necessary technical facilities and that the shows reach out to younger people, who, as we found out in the survey, are important audiences but also interested in the arts.
I draw attention to a further publication that we commissioned this year, a survey of contemporary music in Ireland. It gives important insights into support for contemporary music, which is essential in planning for a diverse and rich musical life in Ireland. One of the survey's main recommendations emphasises the critical importance of the agencies and the Departments involved working together so that the Arts Council would work closely with RTE, the Department of Arts, Sport and Tourism, which is our parent Department, would work closely with the Department of Education and Science, and that the broadcasting issues raised earlier by the Chairman would be looked at by the two relevant Departments.
In a way, that principle of the performing arts being supported by partnerships in the public sector relates to drama education. Members of the committee will have seen in the newspapers the outcry at the decision of Trinity College to suspend its acting degree. We have spoken to Trinity College and raised the important issues of actor training and we are discussing on a bilateral basis what might happen in that regard. The wider issue is that to get proper education and training and formative vocational development for artists in the performing arts, there is a need for co-operation between the various elements of Government involved.