I thank the Chairman and members for inviting us. We are here to relate a good news story of local development in Kilkenny and provide an example for other towns in Ireland. I am joined by Mr. Seán McKeown, chief executive officer of Kilkenny County Enterprise Board, and Ms Brigid Kirwan, Tipperary Institute, assigned to formally and objectively document the model in order that it may be rolled out for other towns.
The local project with which I am involved is based in Castlecomer, County Kilkenny. In December 2002 the main employer, Comerama factory, shut down and 170 jobs were lost in a town with a population of 2,000. A local action group contacted the Tánaiste, then Minister for Enterprise, Trade and Employment, for assistance. Rather than assigning a task force, she suggested appointing a full-time business executive to stimulate business growth. The appointment was to be funded by Enterprise Ireland and FÁS and the employer was the Kilkenny County Enterprise Board.
I became the business development executive in July 2003, initially for one year but the role continued for a second year. I was based in the town and worked with a local action group. We set up an advisory forum, chaired by the county manager, Mr. Michael Malone. This was effective as his political influence ensured attendance by all other members. Some 12 members of the forum represented all inter-agency bodies and local bodies that had responsibility for the town. The forum met once per quarter and in the meantime I had full access to members to make progress.
Our three objectives were to stimulate business development to replace the lost jobs, to retrain staff, and to promote Castlecomer as a place to live, visit and work. One of the main issues I faced was the difficult profile of those who had lost their jobs. Most were low-skilled, had left school early and had worked at Comerama for 30 years. It was difficult to find employment for them. There was a negative feeling in the town after the major impact of the job losses. Coal mining was shut down some time previously so this was the second major blow in terms of employment. Castlecomer is a small town, it is not a hub and is not on the radar of IDA Ireland and Enterprise Ireland. Castlecomer would not be a candidate if a company approached these agencies.
At the end of the first year we had replaced the factory with that of a Monaghan company, IJM Timber Engineering Limited. It was looking for a location in the south east and hopes to employ 150 people in the next three years. While that is positive news, the major success is the change in attitude of the people in the town. They are extremely positive and empowered and, as a result, small businesses started and existing businesses expanded. Developers with options on sites finally built a business park and an enterprise centre was expanded. A tourism plan was developed and now the demesne project in Castlecomer is the biggest tourism development project in County Kilkenny. As well as replacing jobs, we put Castlecomer and north Kilkenny on the map. This was a positive experience.
One of the key elements that led to the success of the project was the sense of urgency and crisis in the town. I emphasised to everyone I met that they would have one year during which all focus and attention would be on them, when they could make things happen and it was the time to act if they had an idea, project or business because I would be there full-time to assist. I spent a great deal of time on the publicity for the project, which was significant in changing to a positive attitude the previously negative opinion of Castlecomer held by people in County Kilkenny and surrounding counties. A recent purchaser of a unit in the business park stated that after searching throughout the south east, Castlecomer was chosen because it had received positive coverage in the media.
All of us who participated in the Castlecomer project felt it was special. All of the members of the committee, who had previously worked together on other committees, felt what was done by the forum in Castlecomer was significant. The forum finished after two years because the work was complete. We felt it would be important to capture some of what we had done and develop it into a model that other towns could use. Mr. McKeown of the enterprise board gave Tipperary Institute an assignment to research it in more detail, and to interview all of the participants in the community and forum members to establish if particular characteristics could be replicated if a similar situation occurred elsewhere. We present our model to the committee as a success. The short period of time it took to achieve that success was a surprise to many of us involved. Ms Brigid Kirwan will present information to the committee to indicate that when the model is produced we can pass it on to other communities.