Women on Air greatly appreciates the opportunity to appear before the committee. Our core message is focused on the urgent need for data to inform and give context to the discussion on gender imbalance on the Irish airwaves. It is a first step.
When Dáil Éireann debated the recommendations of the Citizens' Assembly on Gender Equality in October last year, many Deputies commended the 45 excellent recommendations from the assembly. However, some also referred to a key obstacle, namely, the lack of live, continuous data evaluating the extent of gender inequality in public life. This is the elephant in the room.
In 2018, the Broadcasting Authority of Ireland identified data collection and publication as key to the promotion of gender equality. The Minister with responsibility for equality, Deputy Roderic O’Gorman, acknowledged that such information was, to use his word, "vital”. International experience shows that it is this information - the whole picture revealed - that precipitates change and gives added urgency to initiatives like that laid out by the Citizens' Assembly. Data collection is also imperative as it yields the type of necessary, accurate information that allows for an appropriate, systemic response which can in turn be the subject of evidence-based evaluation. Yet, the paucity of such data here remains a key barrier to this type of action and evaluation. International research, as well as the simple evidence of our own ears, indicate that on-air gender balance remains a problem here. However, in the absence of serious data our conclusions will always be speculative.
It is important to note that there seems to have been an increase in the representation of women on air and a growing awareness of the issue. Since the data we have are limited and somewhat dated, it is difficult to ascertain the extent of progress, if any.
Women on Air is a voluntary group that was set up with the sole purpose of redressing the gender balance or imbalance on broadcast media. In recent years, our organisation has been engaged in practical ways in getting more women media-ready by offering a mentor-based training programme carried out by media professionals. It is a one-of-a-kind programme. We have run workshops here and abroad enabling women to have their voices heard. We are proud of the women we have trained, many of whom have become on-air regulars. We have supported this work with the establishment of a database of women contributors and experts for the use of journalists and media professionals. We have also staged events to raise consciousness around the under representation of women on the airwaves. While these actions have been welcomed and deemed entirely worthwhile by the women participants, they are ad hoc and contingent by nature, and have only served to make us all the more certain of the need for accurate and informed data as the basis for the necessary strategic planning that is required. It is as if we have been papering over the cracks when they need to be exposed and then filled.
International research, and the very limited Irish research available, strongly suggest that women are under-represented on air, both with respect to the number and nature of their contributions. This has serious implications for our democracy. As a people, as we all know, we are very much invested in the controversies and crises of our time. We at Women on Air have consistently argued that the first draft of public or social policy in Ireland is often thrashed out on the airwaves, particularly on talk radio programmes. Women make up over 50% of the Irish population - in fact, it is 51.49% at this point - yet this is not reflected on air. Women’s concerns, needs and experiences are not, therefore, informing this public debate sufficiently. For example, women account for the majority of carers in our society. When we neglect to give them a voice, we are silencing the voices not only of women but of children, the elderly and those with disabilities, women and men.
Women on Air believes a year long monitoring project, concentrating on a number of key high-audience programmes from the public and independent sectors, is essential to establish a true picture of female representation on air in Ireland. Crucially, more in-depth research would flow from that, giving us as a democracy a window into the many and complex issues that contribute to the problem, such as gender stereotyping, unconscious bias and the like. We understand at least one major broadcaster in Ireland is committed to the concept of data collection and monitoring on a bigger scale, but what is needed from all parties concerned is a firm commitment to turn aspiration into action.
I will now turn to another key concern for Women on Air, namely, the issue of gender quotas which Ms Harford of the 30% Club spoke eloquently about. Women on Air supports the concept of compulsory gender quotas for broadcast media, particularly broadcast media in receipt of public funds. The Citizens' Assembly cited the success of compulsory quotas for party candidates at general elections and recommended that they be extended to include all elections, including local, European and Seanad elections. The National Women’s Council of Ireland, NWCI, is running a campaign to bring in a 40% gender quota for the 2024 local elections to match the 40% quota that will be in place for the next general election. These female candidates are entitled to the same airspace as men but currently no mechanism exists to ensure they get that. This also applies to women in all the various spheres of Irish public and private life. The challenges involved are not insurmountable but if we continue to allow the status quo to persist, we seem to imply that women are less able than men, their views matter less and they are a minority rather than the majority they actually are.
As regards the issue of compulsory quotas, the approach needs to be incremental, starting with measurable targets which will serve as the impetus for the evolution and realisation of the desired quota. Simply put, we do not need a blunt instrument. Women consume and pay for publicly-funded media just as men do. They are entitled to hear their concerns, views and, most important, voices on air. Equally, seeing is believing. If women hear their own voices, it will encourage more to follow suit. The fundamental first step in all of this must be to establish statistically the level of under-representation through a year long data gathering process. It is well beyond time that we gather the data so that it, as well as women, can start doing the talking.