Thank you, Chairman, for giving me the opportunity to comment on developments at Aer Lingus. As members of the committee will be aware, in June 2004 the board approved a business plan presented by management, which was designed to meet the challenges of the rapidly changing marketplace in air transport. Since that date, Aer Lingus has been engaged in the process of implementation of the plan. This has involved the announcement of new fare structures, both long haul and short haul, in September 2004 and the implementation of cost savings and efficiency measures designed to permit the company to be competitive in the market.
The fare structure has matched developments in the market and has been pioneering on transatlantic operations, enhancing both customer choice and flexibility, and reducing fares in real terms. As foreshadowed by the Aer Lingus business plan, yields in the market have continued to fall, with January 2005 being approximately 15% below the levels of January 2004. Given surplus capacity worldwide, low barriers to entry and philosophical and practical commitment to deregulation, we see intensifying competition compared to our forecasts both on short haul and long haul routes, and continued downward pressure on yields and revenue when compared to our business plan.
This market environment is not a reflection of the economic cycle nor a continuation of the downturn in air transport following the terror attacks in 2001. It is reflective of a fundamental change in the industry, particularly on short haul routes. Air transport is becoming a mass transport industry, providing customers with low fares, a wide choice of destinations with service levels appropriate for short flights. In this new environment, all aspects of cost and productivity have had to change to enable airlines to survive as viable economic entities.
Over the past three years, the company has successfully reduced its cost base with the co-operation and support of all its stakeholders, including the staff who now own and stand to benefit from 15% of the airline. The reduction in cost base has reflected not only reduced staffing levels but has owed much to reduced distribution costs through the introduction of www.aerlingus.com. Some 85% of bookings in Ireland are now made through the Internet and 65% over the whole network. Self-service check-in, the introduction of a single-type short haul fleet, increased utilisation of aircraft and a significant expansion in the route network going from 42 in 2001 to 68 in 2005 have all played an important part in establishing a business platform upon which to build a viable, strong and competitive airline.
The implementation of the Aer Lingus business plan has already commenced and seeks to establish the airline for the future as an entity able both to maintain its current position in a fiercely competitive market and to take advantage of anticipated future growth in the industry. The business plan, having been approved by the Aer Lingus board, has been discussed with all stakeholders in the company. Fundamentally, it seeks further to focus the business of the airline, to reduce unit costs through expansion of routes, changed work practices in key areas, and further reductions in costs, including staff costs. The company announced a voluntary severance and early retirement package in September last year on generous terms. Some 1,645 staff have applied for that scheme, of which to date 600 have committed to leave the company or have already left.
Recognising that the changes sought by the company require discussions and agreement with the trade unions, the company has been supported by the facilities of the industrial relations machinery of the State for the past six months. Recently, the Labour Court has agreed with the company and the trade unions to consider related issues, of which there are many, as a single set of issues for hearing. The company welcomes this development as a way of ensuring a speedy resolution of these issues, which is now overdue. The issues concerned are fundamental to the airline's productivity and cost base and its ability to compete on a more level playing field with its principal competitors.
There has been considerable press speculation and comment as to the management changes at Aer Lingus. Aer Lingus is very fortunate in having able and experienced management in depth in all areas of activity in the company. Following the resignations in mid-November, there has been a successful transition to an expanded executive which I chair pending the appointment of a new chief executive. The direction of the company under the authority of the board remains the same and I have every confidence that the management will continue to develop Aer Lingus as a viable and competitive airline.