I am glad of the opportunity to address the House on the future of the horseracing industry and I thank Senator McAughtry for introducing the debate. Since the Government assumed office there have been many significant developments in the industry. These have not happened by accident. They are the result of hard work and commitment by a Government which recognises the importance of the industry. My colleague, the Minister for Agriculture, Food and Forestry, Deputy Yates, has taken a personal interest in this sector. We are providing an annual grant-in-aid to the Irish Horseracing Authority, the IHA, of £8.5 million to assist the authority in the implementation of a strategic plan for the development of the industry into the next century.
We have overseen the launch by the IHA in 1996 of a capital development programme for the sector which will involve a combination of State and private investment to a total of £30 million. We have also provided special share capital funding for the National Stud over the last few years to help bring it back to profitability and allow it to continue providing its excellent service. I am glad to note that it is projecting a significant profit for this year and this must be especially welcomed against the backdrop of the position just two to three years ago when it was sustaining annual losses of approximately £500,000.
For most people who pay at the turnstiles, racing is a leisure activity. However, for some 25,000 people who make a living in the equine sector, it is a serious business. The fact that racing may be a sport does not take away from its economic significance to the country.
While horseracing has a great tradition in Ireland, its continued success is not guaranteed or automatic. In the ever expanding leisure sector it must compete for the discretionary spending of an ever more discerning and increasingly urbanised population. The primary indicators for the Irish economy have been and remain positive. Excellent economic growth, low inflation and increased disposable incomes represent the favourable economic environment in which the equine industry currently operates.
On the basis of the overall economic indicators one could be forgiven for assuming that the racing sector would be in a healthy state, if not booming. Buoyancy should be the order of the day, but this is not so; the industry has problems. For any business to progress it is normally essential that a constant effort is maintained in growing income and controlling costs. While the racing business has increased its income from the Government, it is interesting to look at other sources of finance.
Betting and betting revenues are the life blood of the sport. In the context of increasing non Exchequer sources of finance for the industry, increasing on-course betting revenue is essential as it is the main area of direct benefit to the industry. On-course betting turnover in the six year period up to 1996 for bookmakers and the tote combined has dropped from £122 million in 1990 to approximately £96 million in 1996. The decrease occurred mainly in bookmaker betting while tote turnover remained fairly static.
This situation is poor enough in itself but when it is contrasted with the development of other forms of gambling over the same period it is disappointing. The turnover in off-course bookmaking showed solid growth over the same period, rising from £292 million in 1990 to over £400 million in 1996. The performance of the national lottery is equally impressive. From a standing start of £102 million in 1987 it shot forward to over £300 million last year. We must therefore question why, contrary to this trend, the on-course bookmaker betting declined.
If the punters are not at the races they cannot bet. Ultimately, it is in the interests of all involved that more people go racing and begin betting. There will also have to be some changes to the way in which the bookmaker betting service is provided. The IHA has already commenced with the introduction of on-course SP betting shops at some tracks. Over time some practices have developed in the on-course bookmaker betting scene which are not conducive to facilitating or encouraging new entrants to the business. I appreciate that change is difficult for all concerned; and while I am conscious of the dangers inherent in over simplifying the problems in this area, we must all agree that change is required if the on-course sector is to stand a chance of returning to the turnover levels of the 1980s.
Turning to the tote, its financial contribution to racing could, at best, be described as modest. Currently the tote retains 21 per cent of turnover, with over 18 per cent being used to cover operating costs. From a turnover of £19.5 million in 1996 returns would be £4.2 million with £3.6 million of this covering operating costs. This leaves an estimated £0.6 million for reinvestment and a contribution to racing. The tote will have to increase turnover and seek to reduce operating costs.
Increasing attendances at race meetings must be a major aim of the industry. Attendances declined from a 1989 figure of 1.1 million and bottomed out at just over one million in 1993. Since 1993, the attendance figures have grown slowly to a total of almost 1.1 million for 1996. This represents an 8 per cent increase over the 1995 figure and a 10 per cent increase over the 1993 figure.
However, it is not time for complacency. Recent studies have indicated that 35 per cent of all racegoers attend only one race meeting and do not attend again until the following year. These studies also revealed three interesting facts: first, the core group of regular racegoers are males aged over 50; second, the 15 to 25 year olds were and are much under represented at racecourses; and third, Dublin dwellers were under represented at racecourses.
There is plenty of work to be done to promote the sport in this city and among young people. It is generally accepted that if people go racing when they are young there is a better chance that they will go racing later in life. The market is there waiting to be exploited.
Entry prices to racecourses pitched at levels which aim to maximise gate receipts inevitably tend to limit attendances and possibly reduce revenue from other activities — betting and otherwise — which take place on course. At present the interests of the racecourse owners and the IHA do not readily coincide in this regard. Common ground serving common interest must be found. It is therefore worth looking at a more aggressive entry price policy to encourage racegoers, special promotions for students and young racegoers, both on a daily and a season basis, family tickets at all courses, and more work with Bord Fáilte to promote racing tourism packages.
Turning to those who provide the entertainment, especially owners and sponsors, it is evident from the figures that most owners are not in the game to make money. This year total prize money is expected to be £14 million from which, after deductions, owners will get £11 million. It is estimated that the total costs of keeping 5,000 horses in training this year will be approximately £40 million, including entry fees. Furthermore, the value of the horses in training in any one year must represent a capital investment of at least £80 million. Accordingly, owners must be regarded as by far the main supporters of staging racing in Ireland.
Prize money needs to be increased if we are to retain our current standard of racing. There is an urgent need to establish a central sponsorship committee or group to set targets for achieving sponsorship levels for prize money and to take action to ensure these targets are achieved.
I am glad to note that some racecourses which were in difficulty not so long ago are now doing quite well, mainly due to local effort and commitment. For this reason there is little point in targeting any racecourse for closure. However, minimum standards should be set down now or as early as possible for all facilities at our racecourses. The upgrading of facilities must be done on a planned rather than piecemeal basis. Some courses may be identified for development as flagships at which a superior standard of facilities can be made available. There is a tremendous amount of goodwill on the ground towards the sport and local tracks in particular in all parts of the country. Where possible a way should be found to harness this goodwill factor.
A contribution towards a modest improvement in facilities together with a national programme promoting the sport could be of great help to tracks. Furthermore assistance in finding community and local business support and sponsorship would go a long way towards putting those tracks that are facing difficulties on a sounder footing. I would also like to see performance related incentives being introduced for tracks. Running and promoting a race meeting is an expensive business. The incentive to attract serious sponsorship or to promote a fixture more widely can be restricted by the fact that, if a track succeeds in getting a large attendance, it only receives the admission charge and perhaps the bar profits for itself while the vibrant betting market created by its efforts yields little to it but substantial moneys to the IHA. In order to give a track a real incentive to encourage higher attendances, greater sponsorship and bigger betting, the IHA should consider giving more generous development or maintenance grants or even special prize money grants to the racecourses that yield the better returns for the industry through the betting levies and tote profits.
The development of non-racing activities at racecourses is another option. In the greyhound industry, for example, a major development undertaken in 1995 was the provision of a grandstand restaurant, hospitality suites, new kennels and full bar facilities in Shelbourne Park at a total cost of £2.5 million. The provision of these top class facilities has allowed Shelbourne Park to compete as a leisure and entertainment centre and to attract new customers to the sport of greyhound racing. The results of this development, coupled with a strong marketing campaign, have been spectacular with attendances and tote betting up by over 100 per cent. If the same ingenuity were applied in respect of horse racing I could see racecourses being used for a wide variety of events including, for example, county shows and air displays.
The capital development fund which was launched in 1996 is a significant development and will lead to a planned upgrading of facilities at racecourses, thereby enhancing the attractiveness of horseracing. The fund provides for a capital investment of £30 million. This new initiative is a key turning point for the sector and will ensure its ability to expand and develop in a planned manner. While major central support is now available, it is also critical that the business community invests in local racecourses. Given the limited number of racing fixtures for each course, racecourse committees will have to look at non-racing revenue to maximise returns and assist in racecourse development.
The key points in relation to the development fund are that grants will be provided by the authority on the basis of 50 per cent of the cost of the approved projects. The authority must be satisfied that racecourses have adequate resources to meet the balance of the cost or that necessary financing arrangements are in place. An important objective of the fund is to assist racecourses to develop the full potential of their businesses. Therefore, the authority has stressed the importance it attaches to the use by racecourses of capital from the fund not only to provide enhanced facilities to accommodate the existing and potential market of each racecourse but also to assist in improving the revenue earning capacity of racecourses and to improve financial viability.
In addition to developing facilities we must market the product. This is a key area where substantial progress can be made quickly. We need more focused marketing to specific groups at differential levels of pricing. Young people are the key to the future. Some courses have special youth promotion race days and this concept should be expanded. Group marketing — as in the case of "Go Racing in Kildare"— is a welcome development. The IHA has now begun to address these problems but much more needs to be done and a real difficulty is that most tracks do not at present have either the required skills or the resources. It remains for the IHA to provide an anchor for this development.
For all of these developments we should not forget that in order to deliver quality racing we need quality horses. The structure of thoroughbred breeding is rather unique in this country. On the one hand there is a relatively small number of specialised stud farms with large numbers of mares and stallions. On the other hand there is a substantial number of farmer breeders, most of whom have one or two mares producing foals for flat or national hunt racing. In recent years these breeders have had a difficult period with very little financial reward from the marketplace. However, their involvement is one of the strengths and stabilisers of the thoroughbred breeding sector. They combine a passionate interest in horse breeding with a more traditional farm enterprise, such as cattle or tillage.
Many breeders have acted in response to the message coming from the marketplace in recent years by reducing numbers. With no support or safety net system in place it is vital to concentrate scarce resources on the production of quality stock which will bring long-term benefits. However, I am pleased to see that foal production numbers are beginning to expand again. In this context, I want to see a continued emphasis on the production of quality and higher prices to reward the breeders involved.
The tax treatment of stallion fee income has been a major factor in ensuring that Irish breeders have access to world class stallions — a vital factor in view of our reliance on exports. The result of this and a strong marketing drive by Irish Thoroughbred Marketing — a subsidiary company of the IHA — was that 1996 saw significant increases in yearling prices at Goffs and Tattersalls. Foal prices followed this trend. Yearlings commanded an average price of almost £42,000 in 1996, as opposed to just under £26,000 the previous year. Average yearling prices at Tattersalls also rose from £5,500 to £7,500.
The Government is strongly committed to this industry. This support manifests itself in a concrete fashion through the direct funding to the Irish Horseracing Authority, the operation of the National Stud and the taxation system. In recent years most of the Exchequer funding was used for racecourse development, the provision of integrity services and to improve the level of prize money, especially at the lower end of the spectrum. While the Government is a willing helper, the future of horse racing ultimately rests in the hands of those directly involved. The IHA has outlined its proposals in its strategic plan for the development of the thoroughbred racing industry for the period 1997-2001. This plan deals with and sets out targets in all of the following areas: racecourse capital development, fixtures and programmes, prize money, sponsorship, attendances, the tote, bookmaker betting, on course betting shops, marketing the sport, the improvement of integrity services, satellite broadcasting, development of the breeding sector and the marketing of Irish thoroughbred horses.
The IHA will require support from all sectors of the industry in the implementation of the various aspects of the plan. I would urge all those involved in the horseracing industry to support the IHA in its efforts to provide the best possible environment for this important sector and within which racing can thrive and reach its full potential.
Senators raised a number of points. With regard to funding for tracks, the better tracks must get the funds and the fixtures as they are the only ones likely to draw the people and generate betting. However, all tracks may qualify for some development funds but there must be a strong incentive for those which perform. That is the commercial reality. I agree that improved facilities make higher attendances more likely. At present many of our larger tracks are underfunded and we have to start with the flagship tracks and, in time, move on to second and third category tracks.
In regard to racegoers being represented on the IHA, it is for the Minister to decide which organisations represent racegoers. In 1994 the then Minister picked one of the three nominees submitted by the Racing Club of Ireland, the organisation to which Senator McAughtry referred. Therefore, racegoers are represented on the IHA.
I was glad the Senator was impressed by the IHA staff and the attention which he received when he looked for briefing material for this motion. The IHA was established in 1995 with a new chief executive officer and junior management team. In that short time it has presented a strategic plan to the IHA board. It is a very good staff and I am not surprised the Senator was impressed by its performance.
The tote was referred to by a number of Senators. The new management is looking at the tote and examining all the options. In 1996, through good management, the tote yielded £600,000 for reinvestment and contribution to the industry. This can be improved but it must be worked at, which the IHA is doing at the moment.
Senator Lanigan referred to the capital development fund. The £30 million is comprised of £15 million to be provided by the IHA and £15 million to be provided by the racecourses. I refer the Senator to page 23 of the IHA's strategic plan. Some £12 million of the funding will go to category one tracks, with other tracks qualifying for some assistance.
Senator Henry made a number of points about the facilities at tracks. Almost all the tracks have submitted plans for upgrading their facilities under the capital development fund. For example, Leopardstown is planning a further improvement along the lines of the modernisation of Shelbourne Park. We recognise that good basic facilities are essential for our racecourses if we are to attract punters and expand our market share.
I thank Senator McAughtry for moving the motion and compliment Senators for their contributions. The Irish horse racing industry is very important for the sporting and economic life of this country. As I mentioned, a large number of people depend on the industry for their livelihoods and for recreation. It is a very important industry with considerable potential.
The Minister for Agriculture, Food and Forestry has direct responsibility for the IHA and the horse racing industry. I have responsibility for the greyhound industry, which, I am glad to report, is doing very well. It is making great strides, with increased revenue from the tote, on course betting and entry fees, and its future prospects are very bright. I am sure the same will be said in a short time of the horse racing industry. With a very committed Minister, a very vibrant IHA and the type of support which was demonstrated this evening by numerous Senators, I am very hopeful for the future of the industry.