Wednesday, 20 October 2004

Questions (74, 75, 76)

Mary Upton

Question:

167 Dr. Upton asked the Minister for Arts, Sport and Tourism if his attention has been drawn to the figures revealed by Fáilte Ireland in July 2004 which show that there has been a dramatic fall in tourist numbers in many parts of the country in the summer of 2004; the measures he proposes to redress the regional imbalance in the number of tourists especially in the west and north west; and if he will make a statement on the matter. [25432/04]

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Olivia Mitchell

Question:

175 Ms O. Mitchell asked the Minister for Arts, Sport and Tourism if his attention has been drawn to the widespread concern among many sectors of the tourism industry in the regions regarding the very patchy season in 2004; and the proposals he has to win back market share for the regions. [25538/04]

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Jimmy Deenihan

Question:

223 Mr. Deenihan asked the Minister for Arts, Sport and Tourism if his Department has carried out a review of the regional tourism authorities, as promised some time ago; and if he will make a statement on the matter. [25369/04]

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Written answers (Question to Minister for Arts, Sport and Tourism)

I propose to take Questions Nos. 167, 175 and 223 together.

While CSO figures show an increase of 5% in overseas visitor numbers in the first seven months of the year, evidence on the ground suggests that this level of growth has not been shared equally throughout the country or among different sectors of the industry. The trend towards shorter holidays is clearly impacting on regional spread and some tourism enterprises, particularly in rural areas are reporting a difficult year.

One of the key objectives of national tourism policy is to achieve as wide as possible a distribution of visitor numbers across the different regions with the consequent distribution of tourism revenue. Achieving that goal has long been recognised as a major challenge for Government, the tourism agencies and the industry alike, a view that has been echoed in the progress report submitted recently by the tourism action plan implementation group.

The Government, for its part, has committed substantial resources to enable the tourism agencies to support the tourism industry across the length and breadth of Ireland to win its fair share of business.

In regard to the promotion and development of tourism by the regions themselves, Fáilte Ireland is channelling in the region of €5 million directly into the regional tourism authorities to strengthen and enhance their operational and marketing capabilities this year. This investment, which represents a 20% increase in funding to the RTA network, is designed to ensure both a high quality visitor servicing experience at key tourist information offices and also a strong overseas promotional effort, in co-operation with Tourism Ireland.

Building on this, and on foot of the recommendations of the report of the tourism policy review group, Fáilte Ireland is now actively considering the question of how best to establish a closer correlation between the identified core visitor servicing and development functions provided at regional level and the State financial support system.

Home holidays promotions and supporting the RTAs represent just two of the many ways Fáilte Ireland is funding the development of tourism in the regions. In total this year, Fáilte Ireland is investing in the order of €25 million in developing regional tourism, from supporting local festivals to building capability and strengthening the tourism product itself. Initiatives such as the festivals and cultural events programme will continue to favour the less developed regions. The tourism product development scheme is supporting the development of tourism capital infrastructure in a sustainable way that widens the spatial spread of tourism, diverts pressure from highly developed areas and increases the under performing regions' share of overseas tourism revenue. Both tourism agencies are investing resources in encouraging good air links. Already, Knock and Galway airports are reaping the rewards of their efforts to promote direct access to the west, particularly from Britain.

As the Deputy is aware, I have no direct responsibility in regard to individual actions or measures relating to tourism promotion or development insofar as specific areas of the country are concerned. These are a day to day function of the tourism agencies at national and regional levels.