Departmental Advertising.

Dáil Éireann Debate, Tuesday - 22 February 2005

Tuesday, 22 February 2005

Questions (89)

David Stanton

Question:

82 Mr. Stanton asked the Tánaiste and Minister for Health and Children further to Parliamentary Question No. 89 of 10 February 2005, the amount spent on the national public awareness campaign aimed at persons in the 18 to 35 age group which, since 2000 to date, has been developed to increase awareness of safe sex and sexually transmitted infection; if research has been carried out on the effectiveness of that campaign; if she intends to commission such research; and if she will make a statement on the matter. [5646/05]

Written answers

Minister of State at the Department of Health and Children (Mr. S. Power)

The amount spent on the sexual health campaign referred to by the Deputy is as follows:

Year	Total Funding
	€
2000	106,000
2001	112,000
2002	164,000
2003	193,000
2004	165,000

An evaluation of the programme was undertaken in 2000 which informed the development of the most recent campaign. In addition, throughout the development phase, individual campaign messages are focus group tested with the target populations. Plans for an evaluation of the current approach are under way and it is expected that this evaluation will take place in May 2005.