Dáil Éireann Debate, Tuesday - 30 September 2008
478 Deputy Róisín Shortall asked the Minister for the Environment, Heritage and Local Government the cost of the Change.ie advertising campaign in relation to the cost of broadcast advertising, billboard advertising and the total cost of consultancy fees and production costs incurred. [32137/08]
View answerThe overall cost of the communications and awareness campaign on climate change, the Change campaign, for its first two years will be approximately €12.5m (exclusive of VAT), which will be funded from the Environment Fund. The costs incurred to date (exclusive of VAT) on the consultancy fees for the campaign as a whole and on the advertising element are provided in the following table:
|
Description |
Cost |
|
(€) |
|
|
Consultancy Fees (Consortium) for all aspects of the campaign |
1,639,770 |
|
Billboard Advertising (Outdoor and Transport Media) |
378,155 |
|
Broadcast Advertising (TV and Radio Media) |
1,015,919 |
|
Production Costs (TV, Radio, Outdoor) |
925,217 |
