Dáil Éireann Debate, Tuesday - 30 September 2008
513 Deputy Róisín Shortall asked the Minister for Communications, Energy and Natural Resources the cost of the Power of One advertising campaign in relation to the cost of broadcast advertising, billboard advertising, and the total cost of consultancy fees and productions incurred. [32138/08]
View answerThe national energy efficiency awareness campaign, Power of One, was launched in 2006 in order to raise awareness of the benefits of energy efficiency and of the key changes in behaviour needed to save energy and reduce carbon emissions. The campaign is an important element in the Government's energy efficiency strategy. The contractual commitment in relation to the Power of One campaign 2006-08 is €10.7 million in total, of which €2.5 million remains to be expended in 2008. In terms of the breakdown some €2.2 million has been for production costs, €4.6 million for media time, €2.4 million for consortium fees and €1.5 million for other third party costs, including campaign materials, photography and other contracted in services.
