Arthur Spring
Question:133 Deputy Arthur Spring asked the Minister for Jobs, Enterprise and Innovation the amount of money spent by him on public relations companies each year since 2006. [40182/11]
View answerWednesday, 14 December 2011
Questions (132, 133)
Written answers
The total spend of my Department and the Offices of my Department on Public Relations companies for each year since 2006 is as follows:—
|
Year |
Public Relations Costs |
|
2006 |
€142,997 |
|
2007 |
€296,216 |
|
2008 |
€147,900 |
|
2009 |
€20,303 |
|
2010 |
€29,011 |
|
YTD 2011 |
€18,226 |
The expenditure levels for the period 2006 to 2008 are higher than those recorded in subsequent years, due to a number of distinct promotional campaigns that were undertaken relating to the National Minimum Wage; the ICT Audits Programme for Small Business and broadcast media services for Employment Information Services being offered by NERA (National Employment Rights Authority).
Arthur Spring
Question:134 Deputy Arthur Spring asked the Minister for Jobs, Enterprise and Innovation the amount of money spent by him on advertising with international, national and local media for each year since 2006. [40198/11]
View answerThe total spend of my Department and the Offices of my Department on public advertisements in national and local media for each year since 2006 is as follows:—
|
Year |
Advertising Costs |
|
2006 |
€723,192 |
|
2007 |
€760,895 |
|
2008 |
€457,926 |
|
2009 |
€255,446 |
|
2010 |
€113,035 |
|
YTD 2011 |
€131,610 |
These figures include the cost of all public advertisements undertaken in print media, broadcast media and internet media.
The expenditure levels for 2006 and 2007 are higher than those recorded in subsequent years, due in part to the fact that the ODCA and the Interim NCA Board advertising spends are included in these totals. They are not included in subsequent years, as the NCA was established on a separate statutory footing from 01 May 2007; and from then had a separate advertising budget. In addition, NERA (National Employment Rights Authority) also undertook a significant broadcast media campaign in 2007, to raise public awareness of its Employment Information Services.