See Change — the National Stigma Reduction Campaign, which was launched in 2010, is working to change attitudes about mental health, create a greater understanding and acceptance of people with mental health problems and end stigma. The reduction of stigma requires a targeted, multifaceted, community-led approach. The campaign's activities and messages are tailored to specific audiences, identified through baseline attitudinal research as being key audiences for stigma reduction. A network of over 50 national and local organisations across the country are working in partnership with See Change and are carrying the anti-stigma message through local broadcasts, local print media and a range of other activities.
Details of State funding provided to date are set out:
Year
|
Organisation
|
€
|
2009
|
Department of Health National Lottery Funding
|
75,000
|
2010
|
Department of Health National Lottery Funding
|
85,000
|
2010
|
National Office for Suicide Prevention
|
22,750
|
2011
|
Department of Health National Lottery Funding
|
145,000
|
The See Change Campaign is committed to transparent and public evaluation every two years and in that regard the overall evaluation of the campaign will take place later this year.