I am informed by IDA Ireland that it will be launching an app promoting Foreign Direct Investment (FDI) in Ireland next month. The app, which will be available for download from the App Store, will be aimed initially at technology companies in the US market who are looking to set up new operations or to expand existing operations in Ireland.
IDA is a marketing organisation and has always used the best means available to it to promote Ireland as a location for FDI. The Agency targets corporate decision makers at different touch points – tablets and smartphones are one of these touch points. The app has been developed in response to the growth in demand from senior executives who are using internet, smartphones and tablets to communicate, source and access information. The app has been specifically created to work on these devices and will initially work on iOS.
The app will provide companies with information on companies who have chosen Ireland as their location for a wide range of activities and functions together with maps and details of locations including information on companies in a particular location, the educational and research institutions in a location, the transport and infrastructure facilities available and the lifestyle associated with a particular location.
In addition, the app provides a notes feature enabling users to take notes, photos etc. which will enable users to track items of interest. For example, the app can be used before a company makes a site visit to Ireland, during a site visit to Ireland and post site visit.
The launch of this app presents yet another example of how IDA Ireland is constantly seeking to develop innovative ways to attract new FDI to Ireland.