Dáil Éireann Debate, Wednesday - 18 September 2013
94. Deputy Jim Daly asked the Tánaiste and Minister for Foreign Affairs and Trade the total cost of all media advertising to his Department for each of the past five years; the efforts his Department is making to ensure that local media both print and radio are being supported as well as national media by his Department's budget; and if he will make a statement on the matter. [37479/13]
View answerAdvertising undertaken by my Department relates mainly to notification of changes to passport and consular fees, public office opening hours, and occasional employment, grants, and other matters, including Irish Aid activities, which require communication to a national audience. National print media are considered to be most appropriate for such requirements but there may be occasions when other options may be suitable. This year, my Department undertook a national media campaign to publicise improved passport application procedures providing a better quality service to our customers. My Department’s expenditure on national media advertising from 1st January 2009 to 31st August 2013 is set out in the following table:
|
Year |
Total in Euro |
|
2009 |
99,761 |
|
2010 |
35,056 |
|
2011 |
70,339 |
|
2012 |
4,772 |
|
2013 (to end August) |
22,768 |
