Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 11 February 2014

Tuesday, 11 February 2014

Questions (506)

Damien English

Question:

506. Deputy Damien English asked the Minister for Agriculture, Food and the Marine the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown of the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular form; and if he will make a statement on the matter. [6575/14]

Written answers

Minister for Agriculture, Food and the Marine

The amount spent by my Department on advertising in 2013 was €182,759.50. Breakdown detailed.

Print Media	€179,021
Video – Forest Fire Prevention	€3,739

The vast bulk of the Department’s advertising consists of press notices in the specialised farming press, provincial newspapers and national daily newspapers. This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Other media such as television and radio was not used in 2013. Advertising on the internet and by social media has not been used to date. Decisions on the placement of notices are made on a case by case basis, depending on the target audience.

Since 2010, my Department has used the Government National Procurement Service (on behalf of various Government Departments and State Agencies etc) for the placement of State advertising in the print media.

The question of advertising by agencies within the remit of my Department is an operational matter for the bodies themselves.