The amount spent by my Department on advertising in 2013 was €182,759.50. Breakdown detailed.
Print Media
|
€179,021
|
Video – Forest Fire Prevention
|
€3,739
|
The vast bulk of the Department’s advertising consists of press notices in the specialised farming press, provincial newspapers and national daily newspapers. This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Other media such as television and radio was not used in 2013. Advertising on the internet and by social media has not been used to date. Decisions on the placement of notices are made on a case by case basis, depending on the target audience.
Since 2010, my Department has used the Government National Procurement Service (on behalf of various Government Departments and State Agencies etc) for the placement of State advertising in the print media.
The question of advertising by agencies within the remit of my Department is an operational matter for the bodies themselves.