Dáil Éireann Debate, Tuesday - 3 February 2015
308. Deputy Patrick O'Donovan asked the Minister for Jobs, Enterprise and Innovation if he will provide, in tabular form, a list of all external public relations firms hired by his Department and associated costs incurred from 2007 to 2010; and if he will make a statement on the matter. [4546/15]
View answerThe providers of public relations services used by my Department and the Offices of my Department, the details of the services supplied by each provider and the expenditure incurred on such services by my Department for the period 2007 to 2010 were as follows:
2007
|
Name of PR Company/PR Consultant: |
Purpose of Expenditure: |
PR Cost (€): |
|
Leo Burnett |
Advertising increase in National Minimum Wage |
€50,163 |
|
Q 4 |
Interim NCA PR Services |
€18,150 |
|
Form Creative Limited |
Advertising Campaign for Work-Life Balance Day 2007 (Main design concept for the Campaign) |
€7,714 |
|
The Media Group |
To devise, implement and manage a national promotion and advertising campaign across a range of media for the ICT Audits Programme for Small Business in Ireland. |
€16,033 |
|
Carr Communications |
Corporate Communications on matters including annual return dates, the availability of the “pre-filed” annual return and company law compliance. |
€45,372 |
|
DHR Communications |
Dissemination of EQUAL Programme |
€28,305 |
|
Keating and Associates |
Communications Strategy for the ODCE |
€32,670 |
|
Millward Brown IMS |
Market Research for the ODCE |
€44,790 |
|
Keating and Associates |
To provide NERA with PR Services in the development of a new Communications Strategy. |
€46,734 |
|
Design Tactics |
NERA – Advertising Media |
€6,285 |
|
OVERALL TOTAL 2007 |
- |
€296,216 |
2008
|
Name of PR Company/PR Consultant: |
Purpose of Expenditure: |
PR Cost (€): |
|
DHR Communications |
Dissemination of EQUAL Programme |
€9,547 |
|
Keating and Associates |
NERA PR |
€63,189 |
|
Ellard Browne Ltd |
NERA Advertising |
€605 |
|
Cawley Nea Ltd |
NERA Advertising |
€27,410 |
|
Carr Communications |
Communications for CRO |
€25,593 |
|
Millward Brown/IMS |
Market Research for the ODCE |
€15,898 |
|
Form Creative Ltd |
Design work for Media Campaign for Worklife Balance Day 2009 (PR element) |
|
|
OVERALL TOTAL 2008 |
- |
€147,900 |
2009
|
Name of Consultants |
Purpose |
Cost (€) |
|
Keating & Associates |
To provide NERA with PR Consultancy Services. |
€20,303 |
|
OVERALL TOTAL 2009 |
- |
€20,303 |
2010
|
Name of Consultants |
Purpose |
Cost (€) |
|
Keating & Associates |
To provide NERA with PR Consultancy Services |
€29,011 |
|
OVERALL TOTAL 2010 |
- |
€29,011 |
My Department uses external public relations providers having regard to its business needs. In engaging such providers, the Department is mindful of the need to secure value for money and, accordingly strives to keep costs to the minimum.
