Dáil Éireann Debate, Wednesday - 13 January 2016
337. Deputy Aengus Ó Snodaigh asked the Minister for Agriculture, Food and the Marine the annual cost to his Department of advertisements placed on its behalf in newspapers, magazines, television and radio, and social media. [46743/15]
View answerThe vast bulk of the Department’s advertising consists of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Other media such as television, radio, specialised agricultural magazines and social media are rarely used. Decisions on the placement of notices are made on a case by case basis, depending on the target audience.
The expenditure on advertising is set out in the table below.
|
Year |
Value |
|
2011 |
€280,295 |
|
2012 |
€249,566 |
|
2013 |
€160,882 |
|
2014 |
€178,727 |
|
2015 |
€188,178 |
