Dáil Éireann Debate, Tuesday - 31 May 2016
924. Deputy Eoin Ó Broin asked the Minister for Children and Youth Affairs the amount of money spent by her Department on media advertising from March 2011 to February 2016, showing the media organisation, newspaper, radio, television, or any other forms of media to which advertisement fees were paid by her Department; and the amount of money paid per year to each individual media organisation in tabular form. [12881/16]
View answerMy Department was established on 2 June, 2011.
The Department of Children and Youth Affairs website is the primary resource in providing information for use by the public and an essential communications tool for my Department.
My Department occasionally uses free tools e.g. Twitter and YouTube, to communicate with the public.
On occasion, my Department may provide public information through other media e.g. electronic, broadcast and print media where a requirement for alternative platforms of information is required.
With regard to media advertising my Department does not directly deal with media as referred to in the Question and as required uses advertising agencies. My Department has also paid the Public Appointments Service for that body placing advertisements with regards to the recruitment of staff to the Department.
|
Spending on Media Advertising |
||
|
Year |
€ |
Payment To |
|
2011 |
0 |
No Spend on Media Advertising |
|
2012 |
€247,515.95 |
Brindley Advertising (Advertising related to the Childrens Referendum) |
|
2013 |
€6279.15 |
FCR Media (Placing of Department’s details in State Directory, Golden Pages (books & website) and Eircom phone directories) |
|
€3769.09 |
Public Appointments Service |
|
|
2014 |
€6279.15 |
FCR Media (Placing of Department’s details in State Directory, Golden Pages (books & website) and Eircom phone directories) |
|
€6285.28 |
Public Appointments Service |
|
|
2015 |
€ 29,907.61 |
Mediavest (Print media advertising campaign re Commission of Investigation into Mother and Baby Homes and Certain Related Matters) |
|
€6279.15 |
FCR Media (Placing of Department’s details in State Directory, Golden Pages (books & website) and Eircom phone directories) |
|
|
€ 30,529.83 |
Publicis Engage Ltd (Public radio advertisement campaign re Commission of Investigation into Mother and Baby Homes and Certain Related Matters) |
|
|
2016 (Jan/Feb) |
0 |
No Spend on Media Advertising |
