Last month I launched a national public information campaign to raise awareness of the safe and effective use of medicines. This campaign is an initiative of the Health Products Regulatory Authority (HPRA). The campaign advises the public that to get the most benefit from their medicine, they should take the time to always read the information printed on the packaging and/or the product leaflet. This information includes essential details such as the correct dose, instructions for use and potential side effects. Entitled ‘For the full benefit, Take three minutes’, this first campaign of its type is running for six weeks (from 19 September 2016), across national and regional radio, digital and print media.