Dáil Éireann Debate, Tuesday - 7 March 2017
379. Deputy John Brady asked the Minister for Arts, Heritage, Regional, Rural and Gaeltacht Affairs the amount her Department spent on public relations consultants and all matters relating to public relations costs in 2016; and if she will make a statement on the matter. [11423/17]
View answerI am advised by my Department that the total expenditure on external communications and public relations services in 2016 was €22,478. This expenditure was in respect of two distinct projects, one in relation to employment opportunities for Irish speakers, the other in relation to identifying a sponsor for the Tidy Towns competition. A breakdown of these costs is given in the following table.
|
Company |
Service Provided |
Cost |
|
Q4PR |
Publicity campaign for Irish Language employment opportunities in the European Institutions |
€17,000 |
|
PSG Communications Ltd |
Source and identify a sponsor for the Tidy Towns competition |
€5,478 |
Value for money is a critical consideration in assessing whether external firms should be engaged to provide public relations services or any other services.
