Robert Troy
Question:1110. Deputy Robert Troy asked the Minister for Transport, Tourism and Sport the details of estimates of the cost of increasing the overseas marketing budget for tourism to pre-2012 levels. [34806/17]
View answerDáil Éireann Debate, Thursday - 13 July 2017
1110. Deputy Robert Troy asked the Minister for Transport, Tourism and Sport the details of estimates of the cost of increasing the overseas marketing budget for tourism to pre-2012 levels. [34806/17]
View answerThe Tourism Marketing Fund in 2011 was €46.083 million while the 2017 allocation is €35.853 million. The cost of restoring the Marketing Fund to 2011 levels would be €10.23 million (+28.5%) on a full year basis.
The Tourism Action Plan (2016-2018) is committed to seeking to restore the Tourism Marketing Fund to pre-recession levels on a phased basis. I secured increased funding for the Tourism Marketing Fund in 2017 of over 2% and I will be seeking further additional funding for next year, both to help mitigate any negative effects of Brexit on tourism and also to build on the exceptional performance of the sector in recent years.