My Department provides an annual grant to Bord Bia to carry its role to promote, assist and develop the marketing of Irish food, livestock and horticulture at home and abroad; to develop potential markets; to collect market intelligence, provide advice on trends and opportunities, to engage in promotion and quality assurance schemes, and to administer schemes, grants, and other financial facilities including EU funding.
The Estimates for Vote 30 Agriculture, Food and the Marine show expenditure allocations for Bord Bia.
Marketing and Promotional Expenditure
2011
|
2012
|
2013
|
2014
|
2015
|
2016
|
2017
|
24,596
|
24,529
|
23,957
|
25,558
|
27,288
|
28,773
|
36,282
|
These Programmes together with the Bord Bia Sustainable Beef and Lamb Quality Assurance Scheme, the Food Dudes Healthy Eating Initiative, pay and cost of funding Bord Bia main office and 13 offices abroad are funded by Department grant, statutory levies and industry contributions.
Marketing and promotional activities are reported on in detail in the Bord Bia Annual Reports.