I do not have the answer for the Deputy in respect of the total value the State spends on advertising and communications throughout the State. That was not contained in the Deputy's original question. However, I will get the answer for him. I believe that when I provide the answer, the need for efficiency and streamlining in respect of how we do this work will become apparent.
A wide number of State bodies go out and procure advertising and communications. I am certain that it is possible to secure greater efficiencies than we do at the moment. That is the reason I support the work under way in respect of media strategy planning and buying services as well as the work under way in respect of development, provision of brand identity and design services. Too often, I have seen Ministers from this and other Governments stand up to represent our country with a plethora of organisations behind them, all of which are branded and spending taxpayers' money separately but all trying to do the same thing.
When I met the head of the strategic communications unit and discussed the matter with him, I made clear to him that one vital area on which we can make progress is how we deliver further efficiency for the State in how we procure advertising and do communications. This is not on behalf of this Government but on behalf of the State. Money can be saved.
Media planning and buying is now a career option in organisations outside Government. Certain people do only this work. It is a whole area of efficiency into which we have to tap to save money. This is vital for how we procure communications to give citizens information to which they are entitled.