The following expenditure was made by my Department between 1 January 2017 to date on the advertising of Government information campaigns.
|
Advertising Type
|
Supplier
|
Information Campaign Description
|
Amount €
|
|
Newspaper
|
Independent Newspapers Marketing Ltd
|
Information notice re: Beneficial Ownership
|
€1,110.69
|
|
Newspaper
|
Irish Examiner
|
Information notice re: Beneficial Ownership
|
€375.15
|
|
Newspaper
|
Irish Times Ltd
|
Information notice re: Beneficial Ownership
|
€921.89
|
|
Online Advertising (Video On Demand)
|
Language Communications
|
Switch Your Bank Campaign
|
€19,940.02
|
|
Online Advertising (Digital)
|
Language Communications
|
Switch Your Bank Campaign
|
€99,500.07
|
|
Online Advertising (Search)
|
Language Communications
|
Switch Your Bank Campaign
|
€25,951.51
|
With respect to the "Switch Your Bank Campaign" the following should be noted:
1. The Switch Your Bank Campaign is funded entirely by AIB and
PTSB in the context of their restructuring plans.
2. All figures are ex VAT.
3. Language Communications Ltd was appointed as Prime Contractor for this campaign following a public procurement competition advertised on Etenders and the Official Journal of the EU. This contract was extended in 2017 in accordance with the provisions of the competition
4. Video On Demand included TV3, YouTube and 4OD.
5. Digital included BBC, Insightful, Irish Times, Journal, Independent and Gemini.
6. Search included Google Adwords, Adserving & OCM
