Departmental Advertising Expenditure

Dáil Éireann Debate, Thursday - 14 December 2017

Thursday, 14 December 2017

Questions (271)

Niall Collins

Question:

271. Deputy Niall Collins asked the Minister for Justice and Equality the level of expenditure by his Department from 1 January 2017 to date in 2017 on advertising of Government information campaigns published specifically in national and regional newspapers in addition to all online advertising for all such Government information campaigns; the name for each such information campaign to which this expenditure related; the cost of each, in tabular form; and if he will make a statement on the matter. [54280/17]

Written answers

Minister for Justice and Equality

In response to the Deputy's question, please see below a table setting out the details of costs in respect of public information campaigns.

Dates of campaign advertisement	Name of Campaign	Where advertisement was placed i.e. regional/national paper/online	Cost of campaign€
15-31 October 2017	Blue blindfold campaign (Human Trafficking awareness	Metro Éireann, a multicultural newspaper.	€1,291.50
Throughout 2017	National awareness campaign ‘What would you do?’ (in relation to domestic violence)	Online (digital, search and social advertising)	€94,518.69
Throughout 2017	National awareness campaign ‘What would you do?’ (in relation to domestic violence)	National, regional and specialist print	€38,298.70
October 2017	Victims of Crime Office 2018 Funding - Advertisement in National Newspapers: Irish Times/Irish Independent/Irish Examiner	National newspapers	€2,691.88
25 August 2017.	Public consultation on tackling the gender pay gap.	National newspapers	€3,029.25.
22 October to 31 October 2017 (inclusive)	Fireworks Information Notice regarding the severe criminal penalties that apply for igniting illegal fireworks and the possession of same with intent to supply others	National newspapers	€36,676.44